This programme does not consider second choice applications. All applicants MUST submit their portfolios. Please download portfolios guidelines for preparation. Applications without portfolios will not be processed.
The BA (Hons) Scheme in Design aims to educate innovative and mindful problem-solvers who are sensitive to social needs and to equip them with the necessary intellectual, technical and managerial skills that will facilitate their development as designers who will shape contemporary culture and invent desirable futures.
Students applying for the Scheme may choose between four design disciplines:
BA(Hons) in Advertising Design;
BA(Hons) in Communication Design;
BA(Hons) in Environment and Interior Design; and
BA(Hons) in Product Design.
The BA(Hons) Scheme in Design offers students a design education that is attuned to social trends and is sensitive to change. The School encourages students to think critically, learn independently and in teams, and experiment with dynamic, multilayered design processes that encourage them to weave culture and industry strands into appropriate social narratives.
The School also encourages the development of creative thinking through independent learning, experimentation with creative and contextual research processes and the questioning of existing design paradigms. The programme provides students with opportunities to participate in international collaborative projects and enrol on student exchange programmes. The School’s close relationship with the design industry allows students to engage in real-world design projects with input from the industry, as well as summer industrial internships.
The BA(Hons) Scheme in Design is normally undertaken over four years of full-time study.
Year One introduces students to their chosen disciplines and enthuses them about their study through subjects such as the Freshman Seminar. The year leads students to learn while providing a broadly-based foundation in common design skills and thinking within a design discipline.
Year Two provides students with the opportunity to investigate the characteristics of the discipline they choose and explore interests and develop their strengths.
Year Three allows the study path to be consolidated in the Design Studios and enriched by continued Discipline Specific Subjects, and co-operation with other students in multidisciplinary common Compulsory Subjects.
Year Four, the final year, develops students’ critical ability in design appreciation, the different perspectives of design thinking, and their own execution processes. They are increasingly allowed to negotiate project outcomes while developing a personal portfolio of a professional standard. This year encourages personal development. Graduates are prepared for employment or for postgraduate studies.
The core study of the issue-based design studio subjects addresses contemporary aspects of human existence and the ambition to project desirable futures. Mindful of the cultural implications of technology, projects are developed with the user at the centre and a critical appreciation of social trends, reflecting a humanistic teaching and learning mode running across the scheme’s four design disciplines.
The total credit requirement for graduation is 124, including 30 credits of General University Requirement Subjects, 23 credits of common Compulsory Subjects and 71 credits of Discipline-Specific Subjects and Elective Subjects.
Graduates of the BA(Hons) in Advertising Design can pursue careers in the advertising industry as art directors, copywriters, interactive designers, account executives, and marketing executives.
Graduates of the BA(Hons) in Communication Design can pursue careers in corporate identity design, publication design, Web design, environmental graphic design, exhibition design, and packaging design, as well as newly emerging areas such as information design, motion graphics for television and film, interaction and user experience design.
Graduates of the BA(Hons) in Environment and Interior Design can pursue careers in the interior architecture professions and in related design industries. Graduates gain knowledge of how interior design intersects with other spatial and environmental disciplines in the design of the built environment, providing a gateway to further educational opportunities in landscape design, urban design and architecture. Graduates are allowed to choose from a wide range of career paths in spatial and environmental design.
Graduates of the BA(Hons) in Product Design can pursue careers as industrial/ product designers, product stylists, concept innovators, design managers, entrepreneurs, designers for product manufacturers and trading companies or be employed by product design consultancies.
PolyU welcomes applications from qualified candidates from around the world. The following guidelines are for the reference of students who wish to seek admission to PolyU based on non-local qualifications. Qualifications that cannot be found below will be considered on a case-by-case basis.
GCE A-level / International A-level
GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS, subjects
(This is only the minimum eligibility criteria. Applicants who gain admission, typically, attain at least BBB in 3 AL subjects.)
International Baccalaureate (IB)
A minimum score of 24 with at least grade 4 in 2 Higher Level subjects
(This is only the minimum eligibility criteria. Applicants who gain admission, typically, attain a score of 30 or above, including bonus points.)
SAT Reasoning Test/ACT/Advanced Placement Test/SAT Subject Tests
A High School (Graduation) Diploma (non-Chinese curriculum) and any one of the following:
a total score of 1190 in the SAT Reasoning Test; or
an American College Test (ACT) composite score of 24;
grade 3 in two Advanced Placement (AP) subjects; or
a score of 600 in two SAT Subject Tests
[English language requirement is waived for those attaining a score of 590 or above in the Evidence-based Reading and Writing in the SAT]
Applicants with good results in the GCE A-level / International A-level or International Baccalaureate (IB) can be granted up to 25% credit transfer upon admission to the 4-year degree curriculum.
The School of Design welcomes applications from students with a board range of academic and cultural interests. Students who have an interest in design, liberal studies, visual arts and/or other cultural and technology disciplines are encouraged to apply to the programme.
The PolyU School of Design (SD) has laid the foundation for my future career as a product designer in the global context. SD’s academic staff come from all around the world. They have provided me with a holistic education in design and helped me to develop the qualities of an ethical designer. Studying at SD might not have been my only option, but it was the best choice I could have made.
Lee, Jun Seng, BA (Hons) in Product Design, graduate of 2016 (from Malaysia)
As someone with both a non-local and a non-design background, I was stunned by how quickly and comprehensively the PolyU School of Design’s BA programme helped me visualise a promising future for myself in the creative industry. The programme has effectively revealed what design is like as both a discipline and a profession. In addition, I have had the chance to learn and then master a new language – Cantonese – while building up my connections and cultural perspective around the Asia-Pacific region.
Hu, Ting Hao, BA (Hons) in Communication Design, graduate of 2016 (from Taiwan)