The bachelor degree program is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice. Through our courses, students are immersed in a wide-range of topics, such as Marketing, Finance, Economics, Entrepreneurship, and Communication. Case-studies, project work, corporate visits, guest speakers and networking events are integrated into the courses, allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.
To further refine your skill-sets needed to be a successful manager, foreign language courses, and a mandatory internship, together with additional communication workshops and management seminars accompany your studies.
Whether global corporations, small & medium size, or family businesses – all companies are your potential employers after the successful completion of our bachelor degree program.
With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments.
Striving to continuously understand the needs and wants of your customers is vital to any organization’s success. Marketers and public relations professionals must shape and influence the design of products as well as how the brands and organizations are perceived.
Understanding the complexities and dynamics of traditional and modern media – with that the ever-growing social network landscape – and how to maneuver these are what distinguished Marketing experts from specialists in other fields of business.
Specializing in Marketing allows you:
- to learn about the current landscape, trends, and issues, in the world of marketing
- to reach & communicate to a global audience using modern marketing techniques & methods
- adapting your offerings to current needs of customers and create optimal ways of connecting with them
- International Marketing Communications
- Sales and Distribution Management
- Current Issues in Marketing