This is an applied Business degree with concentrations that will lead the graduates into specific industry sectors and jobs within the field of Digital Marketing, such as retail, fashion, automotive, tourism, and education marketing. All students on this program will study the generic business courses which will provide graduates with a sound foundation in Business Administration enabling them to contribute to all elements of business operations. The major focus of the program is however on Digital Marketing.
Admission Requirements
High School or Academic Requirement
High school graduation certificate or equivalent approved by the Ministry of Education and Higher Education with a minimum average of 60%; OR
Two-year Marketing Diploma from CNA-Q, or equivalent; OR
One-year Advanced Marketing Diploma from CNA-Q, or equivalent.
English Language Requirement
The required score on the University English Placement Test or a passing score from another approved internationally recognized English language test, as validated by the Admissions & Registration Department; OR
A valid (within two years) IELTS Academic Test Report Form with an overall band of 5.0 with no individual band score (reading, writing, speaking, and listening) below 5.0; OR
Successful completion of Foundation Program requirements.
Mathematics Requirement
A minimum of 60% on the University Math Placement Test; OR
A valid SAT Report Form with a minimum score of 480; OR
Successful completion of Foundation Program requirements.
Additional Admission Criteria
Admission is competitive. Eligible applicants are ranked based on their overall final year (Grade 12 or equivalent) high school percentage, placement tests rankings, and Admission Priority Category
Program Structure
Year 1
Semester 1
Principles of Marketing
English Communication I
Applied Mathematics
Effective and Experiential Learning cluster
Semester 2
English Communication II
Elective* Mathematics & Natural Sciences cluster
Financial Accounting
Principles of Human Resources Management
Semester 3
Mathematics & Natural Sciences cluster
Principles of Finance
Year 2
Semester 1
Organizational Behavior
Business Economics
Management Information Systems
Global Awareness & Regional Challenges cluster
Semester 2
Social Science, Humanities, and Arts Elective
Managerial Accounting
Research & Statistics
Fundamentals of Digital Marketing
Semester 3
Social Science, Humanities, & the Arts cluster
Qatar Business Law
Year 3
Semester 1
Business Ethics
Marketing Research
Consumer Behaviour in the Digital Age
Marketing Content & Media Management
Semester 2
Services Marketing
Professional Selling
Digital Marketing Communications
Marketing Analytics & Data Mining
Semester 3
Digital Optimization
Branding in the Digital Age
Year 4
Semester 1
Strategic & Sustainable Management
Global Awareness Regional Challenges Elective
Advanced Topics in Digital Marketing
Practicum in Business
Semester 2
Leadership & Change Management
Sales Management
Digital Marketing Strategy
Capstone Project
Semester 3
Work Placement
