Bachelor of Advertising & Media

Macleay College

Program Description

Bachelor of Advertising & Media

Macleay College

The advertising industry is undergoing an exciting and revolutionary change. Since the rise of social and digital media, exciting new career opportunities are emerging for talented people in the areas of marketing, account management, creative, production, social media, and media strategy.

Our Bachelor of Advertising and Media is unique - it is the only specialized degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising.

You will work in teams on real-world projects to gain deep insight into the areas of management, media and creative – and how these areas are increasingly intersecting.

You will develop your skills by specializing in one of 5 elective streams: Management & Media, Creative, Written Communications, Digital Production, and Business and Marketing.

When you graduate you’ll have a full portfolio of work including print and digital ads, radio and television commercials, social media projects and marketing and media reports. Our student-run advertising blog AdBare provides students with the opportunity to showcase their work.

Course Features

  • Next Trimester: FEB 2018
  • Full Time: 2 YEARS
  • Part Time: 4 YEARS
  • International: 3 YEARS
  • Number of Units: 24
  • Internship: 168 HOURS
  • Evening Classes: YES
  • Campus: SYDNEY + MELBOURNE

The Bachelor of Advertising and Media provides students with knowledge and skills in creative process, digital design, marketing, market research, branding, campaign development, social media and mobile communications digital r and media planning. The degree is organized into four streams of core units in creativity, marketing and media, skills, and professional practice. In addition to core units, students develop more specialized skills through elective units in account management, art direction, digital photography, video production, copywriting, user experience.

The course includes an internship with an advertising agency, production company or media organization. The Bachelor of Advertising and Media allows for specialization in the areas of either: Account Management, Media Planning, Creative, Copywriting or Digital Production. Graduates can find employment in roles such as an Account Manager, Art Director, Copywriter, Digital Producer, Media Planner and Marketing & Communications Coordinator and Social Media Coordinator. The course consists of twenty-four units of equal weight, includes an internship with an advertising agency, advertising production organization or media organization. A full-time load of study is four units per trimester.

It is possible to complete the Bachelor of Advertising & Media in a minimum of six trimesters or a maximum of twelve trimesters. The Bachelor of Advertising and Media is delivered at the Sydney and Melbourne Campuses and is recognized under the Australian Qualifications Framework.

This school offers programs in:
  • English


Last updated February 3, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2018
Duration
Duration
2 - 4 years
Part time
Full time
Price
Price
2,500 AUD
Information
Deadline
Locations
Australia - Sydney, New South Wales
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Australia - Melbourne, Victoria
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Dates
Feb. 2018
Australia - Sydney, New South Wales
Application deadline Request Info
End date Request Info
Australia - Melbourne, Victoria
Application deadline Request Info
End date Request Info
Price
fees per unit.