Bachelor in Tourism Management


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Program Description

The Bachelor´s Degree in Tourism Management at UCAM has a syllabus that let you get the specialization in Business Management and Marketing or Advertising and Public Relations.

Career Opportunities

The studies in Tourism broaden your professional horizons. In today’s job market, a high number of professional profiles related to these studies can be found:

  • Field of accommodation
  • Commercial Manager
  • Public Relations
  • Tourist Coordinator
  • Field of catering
  • Director of banquets and conventions
  • Catering commercial
  • Field of intermediation
  • PCO (Professional Congress Organiser)
  • Product Manager
  • Quality Product Manager
  • Field of transport and logistics
  • Customer service technician
  • Business Manager
  • Relations Manager
  • Field of destination planning and management
  • Manager of tourism campaigns
  • Manager of promotion and marketing
  • Field of product and activities
  • Event management advisor
  • Business manager
  • Promotion and commercialization manager
  • Product manager
  • Field of teaching and research
  • Field of consultancy
  • Field of cooperation for development


Belonging to the field of Law and Business, the Degree in Tourism covers a wide range of knowledge (skills, competencies, abilities and aspirations of the future students). It is advisable that students who choose our degree have a sensitivity to the environmental, social, cultural and economically sustainable development, ability to social relations and interpersonal contacts, capacity to communicate, reason and understand, analytical and negotiation skills, flexibility and critical sense, ability to adapt to changes, new situations and cultures.

Tourism is also an activity of solidarity, which directly or indirectly benefits us both economically and culturally. It is an open meeting of cultures and, therefore, people who decide to study the Degree in Tourism should be kind, cooperative, creative, enterprising and dynamic.

Dña. Ginesa Martínez del Vas

Director of the Degree in Tourism

The Degree in Tourism at the UCAM is an Official University Diploma whose syllabus is outlined in the Official State Gazette (in Spanish, BOE) no. 8, dated 10th December 2010 and authorized in the Region of Murcia Official Gazette (in Spanish, BORM) no. 183, dated 30th July 2010, decree 229/2010.Our syllabus is designed to professionally train students in the development of competitive models in the tourism sector related to Business Management, Tourism Planning and Commercialization and Hotel Management. Tourism is an activity that creates quality jobs, a stable economy, and a sustained growth.It is taught in two ways: classroom-based and online learning, with the possibility of combining them in accordance with the students’ needs. A degree that guarantees quality and individualized teaching, continuous assessment, adapted to new technologies and totally professional, with the possibility of an internship abroad.

The Degree in Tourism at the UCAM, based on the principles of educational excellence promoted by the Bologna Process, faces globalization and methodological changes in University Education by providing students with a more solid education focused on the different career opportunities, opening the doors of the European market and offering students training in small groups.In this international framework, since November 2010, the UCAM has been a Member of the World Tourism Organization, the first in the Region of Murcia.

Last updated October 2019

About the School

UCAM (Universidad Católica de Murcia) is a private university founded in 1996 with a clear mission: to train students with knowledge and skills to serve society, to contribute to the further expansion ... Read More

UCAM (Universidad Católica de Murcia) is a private university founded in 1996 with a clear mission: to train students with knowledge and skills to serve society, to contribute to the further expansion of human knowledge through research as an integral part of the development of man and mankind and to participate in the evangelical mission of the Catholic Church in the areas of education and culture. Read less
Murcia , Spain Online + 1 More Less