Bachelor in Tourism Business Management

The IFT's BA Tourism Business Management is a programme designed with the modern hospitality professional in mind. The programme includes 42 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia:

Tourism Destinations

Tourism and hospitality industry will never exist without the wide spectrum of cultural and natural attractions at different destinations around the world.

This course aims at providing students with essential knowledge of world geography as it relates to tourism and hospitality. Students will be acquainted with an understanding of world travel patterns, such as the destinations and origins of tourists, major world wonders, and some special issues about traveling to certain countries. The students will be assigned to do research and presentation about cultures, taboos, and attractions of some selected destinations.

Upon completion of the course, students should be able to understand cultural divergence among nations and religions and demonstrate knowledge of attractions in different parts of the world, especially those of high cultural and natural values.

Principles of Management

The objective of this course is to provide students with background knowledge of various business disciplines, and how it relates to its environment. The study plan follows logically from the inception of the business idea to eventually managing the internal organization. Accordingly, students will be acquainted with the necessary concepts and tools to understand the essence of business management.

Inter-cultural Issues in Tourism

The objective of the course is to show how culture variation can influence the patterns of human behavior and interaction. As tourism and hotel management are business areas in which cultural diversity is more often the norm than the exception, it is important to prepare the future professionals to face, react and manage it, understanding the importance of culture to pursue and find the best solutions to both strategic and operational decisions and actions.

Cross-cultural training programmes are important instruments for increasing cultural knowledge, and a project approach is followed so the students can design and present their own cultural training program, adapted to their business-specific demands.

Strategic Management

Strategic Management is a course designed to enhance students’ planning and analytical skills when confronted by different and challenging problems related to strategic management. It builds on the foundation built from attending elementary and intermediate courses such as Principles of Marketing and Principles of Management and furthers the development of the three skills (conceptual, analytical, and group communication skills) that students are expected to acquire. At the end this course, students must demonstrate not only their:

  1. knowledge of strategic management concepts and principles,

their ability to apply it in decision- and analysis-making settings, but also their ability to comprehensively develop a strategic course of action for a firm in a given situation and faced with certain constraints.

Internship

The aim of the 6-month undergraduate internship programme is to provide students the opportunity to:

  • Develop skills and competencies for the diversity of occupations and professions in the hospitality and tourism industries and to further explore career directions.

Enhance the knowledge they attained in their academic coursework via practice and real-life application of the concepts and principles they have mastered. Networking with professionals, executives, and members of the industry, allowing students to develop professional partnerships and industry connections. Engage in self-learning and pursue topics of interests that can be the subject for their future personal studies. Gain actual work experience and enable them to be functionally ready and effective in their future employment. Explore and carry out entrepreneurial and other creative initiatives.

Program taught in:
  • English

See 5 more programs offered by Institute for Tourism Studies, Macau »

Last updated November 16, 2018
This course is Campus based
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Duration
4 years
Full-time
Price
3,900 USD
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