Bachelor in Sports Management

General

Program Description

This program, recruiting at the bac and diploma level at Bac 3, forms operational profiles corresponding to the real needs of the sector. Highly professionalizing, the Bachelor SMS program (baccalaureate 3) allows to enter the world of sport business from the first job.

return Rhythm of classes Alternate rhythm Alternate internship (minimum) International Educational missions
Bachelor Year 1 October Monday to Saturday - 2 months - Sale (3 weeks)
Market research
(5 weeks)
Bachelor Year 2 September Monday and Tuesday Yes 4 months -

Events

Bachelor Year 3 September Monday and Tuesday Yes 6 months Exchange semester Professional dissertation Marketing case (1st semester)
1 semester 100% in English

* Certificate of graduation from Business Development Manager, Level 2, delivered by SMS under partnership agreement with WIBS International Business School.

Year 1: The Basics of Sport Business

Fundamental Courses

  • Economy
  • Fundamental Marketing
  • Sales techniques
  • Introduction to Law
  • Media communication tools
  • Market studies
  • Business English LV2 (Spanish or German)

Sport Business

  • History of sport
  • French and international sports movement
  • Private structures in sport
  • Introduction to the sport economy
  • Sports marketing
  • Knowledge of associations and the public service

Year 2: Apprenticeship

Fundamental Courses - General Matters

  • Public relations and community management
  • General Marketing
  • Communication plan and implementation
  • Event project management
  • Corporate law
  • Partnership File
  • Business development
  • Business english LV2 (Spanish or German)

Specific Courses - Sport Business

  • History of sport
  • Business focus: events
  • Olympic Games: Paris 2024
  • Sport Economics
  • Sports marketing

Year 3: Professionalization

Fundamental Courses - General Matters

  • Marketing strategies and activations
  • Introduction to e-business
  • Branding and communication strategy
  • Consumer and product strategy
  • Webmarketing strategy
  • Hospitality strategic forecasting and budgeting

Specific Courses - Sport Business

  • Sports and journalism
  • Sports marketing management
  • International governance
  • Sports conferences
  • Charity and local authorities
  • Sports speakers

Professional Memory

Continuing Course on the 3 Years of Bachelor

Personal and Sports Development

  • Analysis and synthesis of documents
  • Self-awareness
  • Construction of the professional project
  • In-situ studies projects in the company
  • Missions and tutoring
  • Media training and writing workshops
  • Practice of sport in competition
  • Associative life of the school

Opening to the World of Professional Sport

  • Team Building: integration seminar
  • Human management and leadership learning
  • Case Studies and Conferences
  • Meetings of professionals and testimonials
  • Professional conferences
  • Organization of the SMS Forum of Sports Trades
  • Visits, audit and analysis of federal and international institutions of sport and professional clubs

Last updated Mar 2020

About the School

Sports Management School est une école internationale spécialisée en Management du Sport. Son positionnement de « Pure player » exclusivement centré sur le Sport Business lui confère une réelle expéri ... Read More

Sports Management School est une école internationale spécialisée en Management du Sport. Son positionnement de « Pure player » exclusivement centré sur le Sport Business lui confère une réelle expérience dans tous les domaines connexes à cet univers, notamment le commerce et la distribution, le marketing, la communication et l’organisation d’événements sportifs… Read less