Bachelor in Sports Management


Program Description

About Study Program

The Sports Management study program is a well-rounded curriculum providing competences to work in sports or economy. Further education may be continued on specialist graduate study program of Sports Management.

The curriculum of the professional study of Sports Management consists of the core subjects, i.e. the compulsory program content, and the proposed electives, which can make a good choice but may be exchanged for elective courses from other study programs or other higher education institutions.


Who Is It Aimed At

A curriculum of University College of Sports Management Aspira is aimed at education for performing management functions in sports associations and other business systems, as well as educating managers, sports agents and sports companies and, finally, implementing sportsmen, who have finished their professional careers, into the business world.


The education aim is to gain complete competence of a sports manager which is achieved through sports organizations governance by applying management processes, techniques and skills.

Due to the large proportion of economical subjects, students are going to be capable of performing numerous other jobs that require business knowledge, manager’s competence and skills.

Apart from the proposed electives, students may choose between all other courses implemented at University College of Management and Design Aspira as their electives.

Schedule Of Studies

The University studies last for 3 years (6 semesters) and are performed as regular and Associate degree. Upon completion students receive, in accordance with the Bologna Declaration, 180 ECTS and the academic title:

  • Professional Bachelor (baccalaureus (m)/baccalaurea (f)) in sports management – bacc.

Learning Outcomes

The projected learning outcomes acquired after completing the study program of Sports Management provide the students with knowledge and skills to:

  • Recognize the importance and role of sports from both the aspect of society and individuals in terms of developing their entrepreneurial activities
  • Determine the mode of functioning of sports organizations in the context of the ever-changing market
  • Apply the skills referring to planning the development of sport as well as managing the offer of sporting products and services
  • Apply marketing concepts to the sports industry
  • Create a marketing strategy for company development
  • Make critical judgments on the main economic principles in business
  • Prepare financial statements in accordance with the legal and international accounting standards
  • Analyze the business efficiency of sports organizations and companies
  • Apply legal acts and laws in business
  • Recognize business risks and create an adequate business plan accordingly
  • Use modern technologies in everyday business
  • Combine applied mathematical methods for making strategic business decisions
  • Communicate in a foreign language in the business environment
  • Apply the principles of sustainable development in business
  • Recognize negative and positive effects of the development of the sports industry to the environment
  • Design a plan for the operation of a sports organization
  • Create sports and recreational facilities as a part of tourist destination offer
  • Identify sport as an activity of special national interest

Overview Of The Course Semesters

1st Semester

  • Business Mathematics
  • Basics of Economy
  • Basics of Kinesiology
  • Informational Technology
  • Business English I
  • Business communication

2nd Semester

  • History of Sports
  • Management
  • Sports Management I
  • Business English II
  • Basics of Marketing


  • Basics of Commercial Law
  • Sports Marketing
  • Basics of Accounting
  • Business English III
  • Kinesiological recreation

4th Semester

  • Business Economics
  • Entrepreneurship in Sports
  • Sports Statistics
  • Theory of Sports Training
  • Business English IV
  • Sociology of Sports and Sports Management

5th Semester

  • Sports Management II
  • Sports Project
  • Human Resource Management
  • E-business

6th Semester

  • Financial Management
  • Tourism Management
  • Sports Medicine

Guest Lecturers

The acknowledged Croatian, as well as foreign, experts in the fields of sports and management will give guest lectures and practice classes.

Practical Lessons

Practical lessons are held in different sports organizations, clubs, alliances and other institutions, from those amateurs to the professional ones. Students take part in work especially in the organization of sports manifestations (matches, tournaments, etc.)

Working While Studying

Working while studying is coordinated for the employed people and active sportsmen who can’t attend classes due to their obligations.

Bologna Process

The basic aims of this program are: individualized approach in small groups with constant mentorship of professors and assistants; high vertical and horizontal mobility of students; large number of electives that student can choose from any other colleges and flexibility of studies – The University adjusting the program to the students’ needs while keeping the official title. Also, The University College is comparable to akin studies of famous foreign universities.

Admission Procedure

To The Undergraduate And Graduate Study Programs In English

I. Application requirements:

Following candidates may apply for the Undergraduate Study:

  • 3 or 4-year secondary education completed (general or vocational)
  • Proficient in the English language: TOEFL (min. score 500) or IELTS (min. score 5.0)

Following candidates may apply for the Graduate Study:

  • Undergraduate study completed (Bachelor degree holders)
  • Proficient in the English language: TOEFL (min. score 500) or IELTS (min. score 5.0)

II.The steps of the application process:

Step 1: Applicant completes the application form

Step 2: Applicant e-mails the following scanned documents (in PDF, JPEG, Ms Word or OpenDocument format):

  • 1. Passport copy
  • 2. Certificate of citizenship or appropriate proof of citizenship (ID card copy)
  • 3. Birth certificate (in the English language)
  • 4A. Educational documents for Undergraduate Study:
    • 1. diplomas of completed secondary level of education in the original language
    • 2. diplomas of completed secondary level of education in English or Croatian language, certified by an authorized institution
  • 4B. Educational documents for Graduate Study:
    • 1. Undergraduate diploma (bachelor's degree) in the original language
    • 2. Undergraduate diploma (bachelor's degree) in English or Croatian, certified by an authorized institution
    • 3. Transcript of records in English or Croatian, certified by an authorized institution
  • 5. Proof of English proficiency (unless prior education was in English)
  • 6. CV and Motivation letter

The required documents should be sent by e-mail to the International Relations Office at

Step 3: After reviewing the application, within 3 working days, ASPIRA arranges the admission test interview with the applicant via Skype. The purpose of the interview is to discuss competencies, skills and motivation for the study.

Step 4: Following the successful interview, within 3 working days, ASPIRA will e-mail Conditional Offer Letter to the applicant, stating that he has been accepted to the study program on the condition that:

  • 1. Applicant sends Originals of all required documents, by DHL or post for foreign qualification cess.
  • 2. Applicant sends Proof of payment for the recognition procedure in the amount of 200 EUR (bank charges not included)

Step 5: For Undergraduate Study, ASPIRA coordinates diploma recognition procedure with the appropriate government agencies.

ASPIRA will send all educational documents of applicants to:

  • a) Education and Teacher Training Agency – recognition of qualifications attesting the completion of general secondary education.
  • b) Agency for Vocational Education and Training and Adult Education – recognition of qualifications attesting the completion of vocational secondary school programs.

For Graduate Study, recognition procedure for is done by ASPIRA in cooperation with the Agency for Science and Higher Education. The procedure consists of:

  • Application for the academic recognition of foreign higher education qualification
  • Diploma validation
  • Cost of DHL in case applicant is rejected after the recognition procedure or visa procedure

Step 6: ASPIRA sends an official Letter of Acceptance by DHL or post

  • Agencies can take up to 30 days to process the documents, so the student can expect to receive a letter (or information on the denial of acceptance) within 20-40 days
  • Note: the fee for recognition procedure (200 EUR) is non-refundable.

Step 7: Student signs a Letter of Guarantee.

  • ASPIRA will ask the student to sign a Letter of Guarantee, which states that the student is obliged to pay the tuition fee immediately (within 5 working days) of visa approval.

Step 8: Student applies for a visa

Mandatory documents required by the Ministry of Foreign Affairs:

  • valid travel document (the validity period of the travel document should exceed that of the visa by three months, travel document must be issued in the previous 10 years, travel document must contain at least two empty pages for the visa)
  • a 35x45 mm color photo
  • evidence of travel health insurance
  • evidence of paid visa fee
  • documents that prove:
    • the purpose of the stay in Croatia – ASPIRA's Letter of Acceptance
    • ensured accommodation
    • means of subsistence to cover the stay in Croatia and the return to the country of origin or a third country
    • means of transport and the intention to return to the applicant's country of origin or a third country

Additional documentation (depends on the country):

  • Travel insurance
  • Additional medical tests

Step 9: If the visa is approved, the student sends a copy of the visa to ASPIRA and pays the annual tuition fee.

Step 10: Upon arrival, the student is required to visit the Students Office not later than two (2) days before the classes start and submit the following documentation:

  • two photos (3.5 x 4.5 cm)
  • passport and visa copy
  • the enrolment fee for the graduate study - 30 €, payable at the Students Office or online
  • signed agreement University – Student (as prepared by the Student's Office).

III. Duration of study:

The Undergraduate Study (Bachelors) lasts for 3 years (6 semesters). Upon completion, graduates acquire, according to the provisions of the Bologna Process, 180 ECTS credits.

The Graduate Study (Masters) lasts for 2 years (4 semesters). Upon completion, graduates acquire, according to the provisions of the Bologna Process, 120 ECTS credits.

The academic year is divided into two semesters: October to March (Winter Term) and March to July (Summer Term), with no academic activity from mid-July to mid-September.

IV. Student intake and application submission:

There are 2 (two) intakes of students per academic year – Summer Term (March start) and Winter Term (October start)

Deadline for application submissions:

  • For Summer Term – 1st December
  • For Winter Term – 1st May

Only applications that are received within the above-mentioned deadline will be considered valid for evaluation.

All applications must be submitted by e-mail.

Last updated Mar 2019

About the School

Choosing a university to go to is one of the most important decisions that we make and the school is therefore responsible to make sure that all of its students get the necessary knowledge, build skil ... Read More

Choosing a university to go to is one of the most important decisions that we make and the school is therefore responsible to make sure that all of its students get the necessary knowledge, build skills and prepare in the best way for the business market of the 21st century. The mission of University College Aspira is to create a transformative educational experience through the application of the best global practices and collaboration with the industry leaders. Read less
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