Bachelor in Sports Business Management


Read more about this program on the school's website

Program Description

The BA (Hons) Sports Business Management degree at Lincoln is designed for students seeking to critically examine the sports sector using tools from the international world of business. It aims to enable you to explore the policy, planning, impact, management, and delivery of sporting opportunities, particularly in a commercial context and develop your skills for the critical analysis of sport, sports products, services, and operations.

According to Standard Life, the business of sport was worth £20billion to the UK economy, generating over 450,000 jobs in 2015. Globally, PwC estimated that the market for sports was valued at over US$145 billion. Whilst, ticket revenues, sponsorship, TV rights and merchandising constitute main segments in high profile sports and sports clubs, even third sector and grassroots sports organizations require management and organizational skill. The world of sport provides not only potentially lucrative opportunities but also a fascinating context within which to study sport and develop business acumen.

The course offers the opportunity to develop your knowledge and skills in relation to the sports industry – its connection to the socio-cultural environment, global structure and complexity, and the challenges and issues involved in reconciling government objectives with personal and community aspirations. Lincoln International Business School aims to enable you to develop strong business acumen, transferable skills and confidence to engage with practitioner experiences.

How You Study

Students have the opportunity to take options from their second year onwards which allows for the development of particular expertise from various areas of the School (finance, HR, marketing, advertising or PR). The opportunity to undertake an optional 12-month work placement (Professional Practice) between Years 2 and 3 can allow students to further develop their sports business/management knowledge and transferable skills within a real work environment, whilst significantly enhancing their employability on completion of the programme.

How You Are Assessed

In the first year, assessment is 51% coursework, 19% practical exams, and 30% written exams. In the second year, it is 68% coursework, 21% practical exams, and 11% written exams. In the third year, it is 70% coursework, 11% practical exams, and 19% written exams.

The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests.

The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.


Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teachings and learning features that makes the Lincoln experience unique.

Entry Requirements

  • GCE Advanced Levels: BCC
  • International Baccalaureate: 28 points overall
  • BTEC Extended Diploma: Distinction, Merit, Merit

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element, or equivalent

International Students will require the English Language at IELTS 7.0 with no less than 6.5 in each element, or equivalent.

Last updated Mar 2020

About the School

Since being opened by Queen Elizabeth II in 1996, the University of Lincoln has invested more than £300 million in its buildings and facilities.

Since being opened by Queen Elizabeth II in 1996, the University of Lincoln has invested more than £300 million in its buildings and facilities. Read less