Bachelor in Public Relations​

General

Program Description

Public relations professionals manage an organization’s most valuable assets - reputation and relationships.

With a degree in public relations from the University of Findlay, you will be prepared to work in corporations, PR agencies, nonprofit organizations or the government. Many are drawn to this field because there are many career opportunities and a variety of work. The constant evolution of technology and methods used to communicate keeps careers in this field exciting as well.

If you are interested in working in areas such as the media, community relations, marketing, event planning, the management or health communication, a degree in public relations is right for you. Through our program, you will be equipped with a number of skills that employers are looking for such as:

  • Speaking, writing and listening skills
  • Computer literacy ​
  • Interpersonal skills 
  • Teamwork
  • Cultural sensitivity 
  • Analytical skills 
  • Adaptability 
  • Leadership skills 
  • Organizational skills 
  • Problem-solving skills​​

Maybe you're interested in running social media for a company or creating marketing content for a nonprofit organization. We're here to help you figure out the best career path for you. Throughout the coursework, job shadowing, visiting speakers and internships you will explore a variety of areas to learn what interests you.

What classes will I be taking?

Curriculum

Major Requirements

  • Principles of Speech
  • Introduction to Mass Communication
  • Introduction to Digital Media
  • Interpersonal Communication

or

  • Small-Group Communication
  • Mass Media and the Law
  • Principles of Public Relations
  • Newswriting
  • Video Production I
  • Mass Communication and Digital Media
  • Media Effects
  • Junior Assessment
  • Current Issues in Communication I
  • Interviewing
  • Public Relations Campaigns
  • Public Relations Writing
  • Feature Writing
  • Digital Storytelling
  • Business and Professional Speaking
  • Communication Field Experience

and/or

  • Public Relations Student Society of America
  • Senior Seminar
  • Senior Assessment
  • Communication Arts Internship
  • Organizational Communication

Our public relations major covers many topics with a strong emphasis on hands-on learning. Some of these topics include:

  • PR Campaigns
  • Video and audio production
  • Newswriting and editing
  • Social media practices in the professional world                                               
  • Digital media and storytelling
  • Interactive communication                                                                                                                 
  • Web design 

To meet your interests and career goals, you will have opportunities to double major or minor in other areas of study. Your academic adviser will help you select the right classes, major(s) or minor(s) that will lead you to a successful career after college. Many of our students have chosen to combine a public relations degree with areas such as business, graphic design, theatre, political science​, marketing, and Spanish.

Experiential Learning

You will learn-by-doing inside and outside of the classroom as soon as your first semester on campus! Throughout our program, you will benefit from a number of opportunities including internships and projects with real clients that will give you hands-on experience and allow you to build a strong resume and portfolio.

Have a specific type of career in mind? Let your professors know and they will help you get connected with opportunities on or off-campus. You can click here to view some of the projects our students have worked on in our program. Below are just a couple of examples of ways our students are gaining real-world experience in our program:

Capstone Project

In your final year as a PR major, you will get to work with a real client to complete a project utilizing the skills you've learned throughout our program. Not only is this great practice of skills learned, but it is also a valuable piece for your portfolio upon graduation. We encourage our students to find a client and/or project relative to their career goals. Watch the videos below to see what some of our past PR students have done for their capstone projects:

Public Relations Student Society of America (PRSSA)

University of Findlay's award-winning PRSSA chapter provides students an opportunity to network with area professionals and put new skills in action by working on PR campaigns, planning events and working with clients. 

Center for Digital Storytelling and Participatory Media

The University of Findlay and Hancock Historical Museum have a collaboration that provides enhanced digital storytelling experiences. Part of this initiative is the Center for Digital Storytelling and Participatory Media which provides our students with opportunities to practice their digital storytelling skills while benefitting the museum's effort to gather stories from the community for historical preservation. 

Findlay Media Network

From broadcasting, reporting or producing, you will have a number of opportunities to practice your skills throughout Findlay Media Network which includes the University's newspaper and television and radio stations.

Last updated Aug 2020

About the School

The University of Findlay is a flexible, forward-looking institution that is constantly seeking ways to better serve students and the community. In today’s fast-paced world, Findlay is continually ada ... Read More

The University of Findlay is a flexible, forward-looking institution that is constantly seeking ways to better serve students and the community. In today’s fast-paced world, Findlay is continually adapting programs and teaching methods to meet the needs of current students who are preparing for tomorrow’s careers. Read less