The widespread application of new methods of distribution and production are now providing major new opportunities for today’s product designers.
Product Design is about constantly examining the relationship between the user and the product. There are all kinds of products and they are everywhere; from the purely functional to those that make a statement or tell a story. The widespread application of new methods of distribution and production are now providing major new opportunities for today’s product designers.
Product Design is about constantly examining the relationship between products and their users. There are all kinds of products and they are everywhere, from the purely functional to those that make a statement. At its core, product design is all about questioning and redefining that which already exists. This is why product designers develop meaning and think about appearance.
Emerging technologies have already triggered fundamental debates on the future of well-established ideas regarding product design, the use of products, and the product economy. The widespread application of new methods of distribution and production are now providing major new opportunities for today’s product designers.
An important aspect of the study programme is the discovery and development – by literally ‘getting your hands dirty’ – of (new) materials and production processes. You could even go one step further: by not being afraid to dismantle that which already exists, in both a physical and a conceptual sense, as well as in terms of production and distribution. In doing so, you will develop new ideas and new ways of using products; you will explore in depth the practical consequences of designing.
Examples of these consequences include dimensions such as environmental and social sustainability. As a product designer, you are thus not limited to working with existing instruments; you can also adapt these instruments, or even design your own. This goes beyond the product itself: product design is not limited to tangible objects, but may also result in a process or a service.
To summarise: product designers are experimental, research-driven, collaborative and entrepreneurial professionals who are able to imagine how products can change our future.
- Product designer for diverse industries
- Concept developer
- and more...
Our successful Product Design alumni include: Suzanne van Beest (nominated for the Electrolux Design Lab Competition and listed in HOT100) and Isaac Monté (winner of the Drempel Award 2013 and the Henri Winkelman Award 2013; currently he is Head of the Department of Product Design at The Academy of Design in Colombo/Sri Lanka).
Are you …
- talented in visual arts?
- independent and responsible?
- dedicated and motivated?
Then visit one of our Open Days or Open Evenings – and bring your portfolio! – and apply for admission.
A selection of 10-15 works which were preceded by a creative process
For example: designs, objects, photos, films, games, animations, fashion (accessories), furniture, models, drawings, posters, campaigns, paintings, usable artifacts, and sculptures. You can publish and present all of this in a neat traditional portfolio folder, but you can also use different methods: 3D work can be brought in a (cardboard) box, digital work can be presented on a laptop or tablet.
Please note: apart from these works, please show us some other things you created. Make a careful selection between the two. That way, we can assess to what extent you have an insight into your own qualities and your own work.
About the School
The Willem de Kooning Academy offers contemporary and cutting edge art courses that complement changing, international practice. The outside world is no longer looking for the autonomous artist or the ... Read More