Bachelor in Media and Culture


Program Description


Theatre performances use film and new media. Television seeks to interact with its viewers through social media. Films consist of computer-generated imagery. These trends signal the need to study the interconnections between the different media. This approach is precisely the focus of the Bachelor’s program in Media and Culture.

The Media and Culture program studies different types of media in a broad context and in relation to one another. You learn about the history, theory and the larger social context in which different media function. We put great emphasis on developing academic skills in order to analyze a film, television program, game, dance or theatre performance.

Eye for the Professional Field

Media and Culture provides opportunities for you to meet a diverse range of professionals in the field, such as programmers, curators, producers and policymakers (for example, people responsible for city marketing). The interaction between students and professionals is further underscored by the possibility of doing an internship in the third year of the Bachelor’s program. An internship can be a good preparation for, or even the actual start of, a professional career.

After the Bachelor's Program

After finishing the Bachelor’s program in Media and Culture, many alumni end up working in television or film production, the cultural sector (e.g. theatres, cultural centers) or in promotion and marketing. A significant amount of students choose to continue their studies in a Master’s program; for instance, the Master in Media, Art, and Performance Studies or the Master in New Media & Digital Culture.

Career Prospects

Cultural Sector

After a Bachelor's most students go on to take a follow-on Master’s program. A Master’s allows you to work in various fields of employment. It all depends on the direction you followed in your specialization.

Media and Culture Studies graduates include cultural policy advisors, teachers, dramaturges, editors, managers of theatre companies, film festival organizers and critics.


With your knowledge of the film and television world, you critique the latest developments in film and television and write articles, columns, interviews and reviews. Your texts can vary from objective reviews to fun and humorous interviews. You can also work on items for radio, TV or the web.


You are interested in digital and social media and know how to utilise these tools to reach various target groups. Your task is to draw up a strategy and implement it by keeping the media up to date. You provide interesting content that fits with the company and communicate with customers.


You work together with a theatre director or choreographer and consider the effect of artistic choices on the audience. As a dramaturge in the film and television world, you provide critical feedback on scripts.


You contribute to cultural projects such as festivals and exhibitions. You do this by, for example, writing press releases, organising events or raising funds.


You edit (news) publications for various media outlets, such as newspapers, radio/television and the Internet. In doing so, you make use of your knowledge about social developments.


You work together with the board and the curator of the museum to facilitate exhibitions and the maintenance of the collection in the best possible way. You also help to set up new exhibitions and guided tours. In doing so, you use your knowledge and carry out research on the subject of the exhibition.

Last updated Jan 2020

About the School

Founded in 1636, Utrecht University is an esteemed international research university, consistently positioned number one in The Netherlands, 14th in continental Europe and the worldwide top 100 of int ... Read More

Founded in 1636, Utrecht University is an esteemed international research university, consistently positioned number one in The Netherlands, 14th in continental Europe and the worldwide top 100 of international rankings, and member of the renowned European League of Research Universities. Read less