Bachelor in Marketing

General

Program Description

Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

  • Organize, lead and plan
  • Conduct an analytical approach to marketing research
  • Lead and communicate effectively
  • Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).

Courses

The UIU program provides an integrated curriculum in marketing including:

  • Consumer behavior
  • Research
  • Strategy
  • Marketing communication

Career opportunities

Obtaining a marketing degree at UIU prepares you for careers in:

  • Advertising and promotion
  • Fundraising
  • Sales
  • Marketing research analytics

Job outlook (2012-22)

  • Advertising, Promotions, and Marketing Managers*
  • Job outlook: 12% increase
  • Wages: The median annual salary for Advertising, Promotions, and Marketing Managers was $115,750 in 2012 or $55.65 per hour.

*Taken from the Bureau of Labor Statistics

Marketing is offered at the following Upper Iowa University locations:

  • Residential Fayette campus
  • Select education centers
  • Online Program
  • Self-Paced Degree Program
  • Select international centers
Last updated October 2018

About the School

Since 1857, Upper Iowa University has been preparing students to succeed—in the classroom and in the world. That rich history, coupled with a student-centered mission, has created a springboard for UI ... Read More

Since 1857, Upper Iowa University has been preparing students to succeed—in the classroom and in the world. That rich history, coupled with a student-centered mission, has created a springboard for UIU to become a recognized innovator in offering accredited, quality programs through flexible, multiple delivery systems, including online and self-paced study. Read less