Why study Marketing?

Whether you are seeking careers in private or public companies, the UIU School of Business major in Marketing provides the skills to:

  • Organize, lead and plan
  • Conduct an analytical approach to marketing research
  • Lead and communicate effectively
  • Create and promote products and services

Employment of marketing managers is expected to grow 12.7% and sales managers to grow at 8.3% from 2012 – 2022 (U.S. Bureau of Labor Statistics).


The UIU program provides an integrated curriculum in marketing including:

  • Consumer behavior
  • Research
  • Strategy
  • Marketing communication

Career opportunities

Obtaining a marketing degree at UIU prepares you for careers in:

  • Advertising and promotion
  • Fundraising
  • Sales
  • Marketing research analytics

Job outlook (2012-22)

  • Advertising, Promotions, and Marketing Managers*
  • Job outlook: 12% increase
  • Wages: The median annual salary for Advertising, Promotions, and Marketing Managers was $115,750 in 2012 or $55.65 per hour.

*Taken from the Bureau of Labor Statistics

Marketing is offered at the following Upper Iowa University locations:

  • Residential Fayette campus
  • Select education centers
  • Online Program
  • Self-Paced Degree Program
  • Select international centers
Program taught in:
  • English
Upper Iowa University

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Last updated October 30, 2018
This course is Online, Campus based
Start Date
Sep 2019
4 years
28,850 USD
Fayette Campus Tuition (Course load of 12-18 credit hours per semester): $28,850 annually
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