The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management, and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment, and scheduling.
UT marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO, and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers and many more.
What Will You Learn?
UT’s B.S. in Marketing focuses on the domestic and global aspects of the marketing function, including strategy, research, sales management, and communication. Students learn to unravel the complexities of marketing in both for-profit and nonprofit organizations, managing both goods and services. Courses cover domestic and international marketing, ethical decision-making and the role of the marketer in developing company strategy.
Topics of study include:
- Roles and functions of marketing in society
- Consumer decision-making process
- Business-to-business marketing and the organizational buying process
- Components of marketing strategy, including segmentation, targeting, and positioning
- How marketing roles and functions are adapted for international markets
- Ethical and socially responsible marketing decisions and behaviors
Students may also pursue a B.S. in International Business and Marketing. This option couples the marketing and international business curricula, providing an interdisciplinary global perspective. Along with in-depth coverage of marketing concepts, key program elements include language proficiency, cultural awareness, and education abroad experience. A minor in marketing is also available.
Another option is to supplement marketing coursework with other related areas of study such as entrepreneurship, advertising and public relations, communication and new media production.
Internationally Recognized Program
The Sykes College of Business is accredited at the undergraduate and graduate levels by AACSB International (the Association to Advance Collegiate Schools of Business), an honor held by only six percent of business schools worldwide. It is rated a top-85 graduate business school in the U.S. by Bloomberg Businessweek, and since 2007 has been named among the best business schools in the world by The Princeton Review.
UT’s marketing program offers valuable on-the-job experience with area businesses on semester-long projects that include market research, consulting and development of advertising campaigns. Computerized simulations allow students to experience the consequences of decisions made in product development, pricing, promotion, market research, sales compensation, cost containment, and scheduling.
More than 1,000 internships are available to UT students each year, providing ample opportunity for students to get a head start on their careers. Plus, UT’s location in the heart of a major metropolitan area means internships are often located within walking distance of campus. Internships provide important real-world experience that may lead to full-time employment and allow students to begin building a network of important contacts.
Marketing internships are arranged by a Sykes College of Business internship coordinator. UT marketing interns are often paid and have worked in promotions, consumer product management, high-tech marketing, nonprofit marketing, market research, and strategic marketing at organizations such as Bank of America, GEICO, Glazer Children’s Museum, and the Hughes Corporation.
Eight hundred of the region’s community leaders serve on UT advisory boards, providing students with a world of professional connections to explore.
Students also interact with the business community through in-class consulting projects, guest speakers, field trips and UT’s Centers and Institutes, which include:
- Center for Ethics
- TECO Energy Center for Leadership
- Naimoli Institute for Business Strategy
- Lowth Entrepreneurship Center
- Florida Directors’ Institute
The 80,000-square-foot Sykes College of Business building offers state-of-the-art resources such as the Huizenga Family Foundation Trading Center, providing Bloomberg Professional™ real-time trading information for hands-on financial management experience.
What Can You Do With This Major?
The field of marketing is one of the fastest-growing, vibrant and most rewarding areas of business. Nearly one-third of today’s labor force holds marketing-related jobs. This is expected to increase substantially as more firms become market-driven.
Marketing graduates with good interpersonal skills, a high level of creativity and strong communication and technology skills will have the best job opportunities. In particular, employers seek those who have the skills to develop marketing plans and advertising, promotions, public relations and sales campaigns that use new media and the Internet.
Sample job titles for marketing graduates include:
- Marketing director
- Communications coordinator
- Promotions manager
- Product development manager
- Marketing and survey researcher
- Public relations specialist
- Marketing analyst
- Merchandise buyer
Many graduates continue their education through UT’s MBA program (which offers a concentration in marketing) or M.S. in Marketing program, or at a number of other universities in the U.S. and abroad
Local Freshman Admissions
- Official high school or secondary school transcript or GED results
- $40 nonrefundable application fee
- SAT and/or ACT scores
- Completed guidance counselor recommendation form or recommendation letter from a teacher (not required if you graduated from high school more than two years ago)
- Official college/university transcripts for any credits completed
Undergraduate International Admissions
With students enrolled from over 100 countries, U.T. proudly considers students from around the globe for freshman or transfer admission. Proof of English proficiency is required. (This is waived for international students from the Commonwealth Caribbean, Bermuda, Canada, United Kingdom, Republic of Ireland, Australia and New Zealand.)
Students should apply through U.T.'s online application. In order to review a student’s application, the University must receive the following:
- Official transcripts for all secondary school or college coursework, with grades translated into English ("Official" means that you must request your school to send your transcript directly to the UT Office of Admissions. If that is impossible, send a copy that has been certified by your school as a "true copy" of the original after it is copied. An official at your school should sign the document as "true copy of the original.")
- $40 nonrefundable application fee
- Essay, written in English (not required if you already graduated from high school and have completed some college credits)
- Completed guidance counselor recommendation form (first-year students only)
- Proof of English proficiency (please submit one of the following):
- TOEFL: the minimum acceptable score is 550 or 213 (computer-based) or 79 (Internet-based)
- IELTS: International English Language Testing System – minimum grade of 6.5
- Successful completion of the English 112 certificate offered by ELS Language Centers accompanied by a letter of recommendation from an administrator and a 500-word English writing sample
- Proof of available funds to cover expenses for the first year of study
- Essay (first-year students only)
- Copy of biographical page of your passport (if available)
- International Student Clearance Form (if currently studying in the U.S.)
International students who meet admission requirements but need additional English language training prior to entering as a full-time degree student may enroll in one of the several E.S.L. programs.
International students also must furnish proof of available funds to cover their first year of study and each subsequent year. Exceptional new entering students with excellent academic achievement receive partial scholarships ($4,000-$7,000 per academic year) which covers only a small portion of the total costs. Students may work on campus up to 20 hours per week.
Upon admission to the University and satisfactory completion of the financial statement, an I-20 form will be sent to applicants from U.T.’s admissions office. Applicants must take the I-20 form, a copy of their acceptance letter and financial statement to the nearest U.S. embassy or consulate. After an interview, the embassy or consulate will decide if an F-1 student visa can be issued. To enter the United States, students need this visa in their passport and the I-20 form. Students may not enter the country on a tourist visa with the intention to study in the U.S.
The staff in the Office of International Programs assists students with pre-arrival information, orientation, and advice on academic, social, cultural and employment matters.
Note: For special circumstances, additional documentation may be required in all categories.
The deadlines for Bachelors are as follows:
- November 15 - Early Action I deadline; decision by December 15.
- January 15 - Early Action II deadline; decision by February 15.
- March 1 - Regular Decision deadline; decision by April 1.
- March 2 - Applications completed after March 1 are evaluated on a rolling basis.
Average cost for full-time undergraduate students
|Tuition (12-18 credit hours per semester):
|Student Government Fee (required):
|Student Service Fee (required):
|Student Health Fee (required):
|Room (double room):
|Board (average 15-meal/week plan):