The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing, and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management, and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organizations and managing both goods and services. Courses cover domestic and international marketing, ethical decision making, and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment, and scheduling.
UT marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO, and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers, and many more.
What Will You Learn?
UT’s B.S. in Marketing focuses on the domestic and global aspects of the marketing function, including strategy, research, sales management, and communication. Students learn to unravel the complexities of marketing in both for-profit and nonprofit organizations, managing both goods and services. Courses cover domestic and international marketing, ethical decision-making, and the role of the marketer in developing company strategy.
Topics of study include:
Roles and functions of marketing in society
Consumer decision-making process
Business-to-business marketing and the organizational buying process
Components of marketing strategy, including segmentation, targeting, and positioning
How marketing roles and functions are adapted for international markets
Ethical and socially responsible marketing decisions and behaviors
Students may also pursue a B.S. in International Business and Marketing. This option couples the marketing and international business curricula, providing an interdisciplinary global perspective. Along with in-depth coverage of marketing concepts, key program elements include language proficiency, cultural awareness, and education abroad experience. A minor in marketing is also available.
Another option is to supplement marketing coursework with other related areas of study such as entrepreneurship, advertising and public relations, communication, and new media production.
Internationally Recognized Program
The Sykes College of Business is accredited at the undergraduate and graduate levels by AACSB International (the Association to Advance Collegiate Schools of Business), an honor held by only six percent of business schools worldwide. It is rated a top-85 graduate business school in the U.S. by Bloomberg Businessweek, and since 2007 has been named among the best business schools in the world by The Princeton Review.
UT’s marketing program offers valuable on-the-job experience with area businesses on semester-long projects that include market research, consulting, and development of advertising campaigns. Computerized simulations allow students to experience the consequences of decisions made in product development, pricing, promotion, market research, sales compensation, cost containment, and scheduling.
More than 1,000 internships are available to UT students each year, providing ample opportunity for students to get a head start on their careers. Plus, UT’s location in the heart of a major metropolitan area means internships are often located within walking distance of campus. Internships provide important real-world experience that may lead to full-time employment and allow students to begin building a network of important contacts.
Marketing internships are arranged by a Sykes College of Business internship coordinator. UT marketing interns are often paid and have worked in promotions, consumer product management, high-tech marketing, nonprofit marketing, market research, and strategic marketing at organizations such as Bank of America, GEICO, Glazer Children’s Museum, and the Hughes Corporation.
Eight hundred of the region’s community leaders serve on UT advisory boards, providing students with a world of professional connections to explore.
Students also interact with the business community through in-class consulting projects, guest speakers, field trips, and UT’s Centers and Institutes, which include:
Center for Ethics
TECO Energy Center for Leadership
Naimoli Institute for Business Strategy
Lowth Entrepreneurship Center
Florida Directors’ Institute
The 80,000-square-foot Sykes College of Business building offers state-of-the-art resources such as the Huizenga Family Foundation Trading Center, providing Bloomberg Professional™ real-time trading information for hands-on financial management experience.
What Can You Do With This Major?
The field of marketing is one of the fastest-growing, vibrant, and most rewarding areas of business. Nearly one-third of today’s labor force holds marketing-related jobs. This is expected to increase substantially as more firms become market-driven.
Marketing graduates with good interpersonal skills, a high level of creativity, and strong communication and technology skills will have the best job opportunities. In particular, employers seek those who have the skills to develop marketing plans and advertising, promotions, public relations, and sales campaigns that use new media and the Internet.
Sample job titles for marketing graduates include:
Product development manager
Marketing and survey researcher
Public relations specialist
Many graduates continue their education through UT’s MBA program (which offers a concentration in marketing) or M.S. in Marketing program, or at a number of other universities in the U.S. and abroad
Local Freshman Admissions
Official high school or secondary school transcript or GED results
$40 nonrefundable application fee
SAT and/or ACT scores
Completed guidance counselor recommendation form or recommendation letter from a teacher (not required if you graduated from high school more than two years ago)
Official college/university transcripts for any credits completed
Undergraduate International Admissions
Official transcripts for all secondary school or college coursework, with grades translated into English ("Official" means that you must request your school to send your transcript directly to the UT Office of Admissions. If that is impossible, send a copy that has been certified by your school as a "true copy" of the original after it is copied. An official at your school should sign the document as "true copy of the original.")
$40 nonrefundable application fee
Essay, written in English (not required if you already graduated from high school and have completed some college credits)
Completed guidance counselor recommendation form (first-year students only)
Proof of English proficiency (please submit one of the following):
TOEFL: the minimum acceptable score is 550 or 213 (computer-based) or 79 (Internet-based)
IELTS: International English Language Testing System – minimum grade of 6.5
DuoLingo: the minimum acceptable score is 105. The Duolingo English Test is an online English proficiency test that can be taken online, on-demand, in under an hour for only $49. The test is taken online via a computer with a webcam and microphone. The test includes a proficiency score, video interview, and writing sample which are shared with The University of Tampa when you send your results. Certified results are available within 48 hours of the test session.
Successful completion of the English 112 certificate offered by ELS Language Centers accompanied by a letter of recommendation from an administrator and a 500-word English writing sample.
Proof of available funds to cover expenses for the first year of study
Essay (first-year students only)
Copy of biographical page of your passport (if available)
International Student Clearance Form (if currently studying in the U.S.)
Note: For special circumstances, additional documentation may be required in all categories.
The deadlines for Bachelors are as follows:
November 15 - Early Action I deadline; decision by December 15
January 15 - Early Action II deadline; decision by February 15
March 1 - Regular Decision deadline; decision by April 1
March 2 - Applications completed after March 1 are evaluated on a rolling basis
The average cost for full-time undergraduate students
Tuition (12-18 credit hours per semester):
Mandatory Fees (required):
Room and Board (double room, 15 meals per week):
Average Cost of Books (per year):