The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.
In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment and scheduling.
U.T. marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, G.E.I.C.O., and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, B.P., PricewaterhouseCoopers and many more.
TOPICS OF STUDY
- Various roles and functions that marketing fulfills in society
- How marketing reacts to and affects the business environment and society
- Consumer decision-making process
- Business-to-business marketing and the organizational buying process
- Components of marketing strategy, including segmentation, targeting, and positioning
- How marketing activities differ for services, ideas and other intangible products
- Marketing management in both profit and nonprofit organizations
- How marketing roles and functions are adapted for international markets
- Nature of ethical and socially responsible marketing decisions and behaviors
- Role of high technology in marketing functions
A minor in marketing is also offered.
The Sykes College of Business draws together talented faculty, sophisticated technology, and cutting-edge curriculum to provide students with the tools to succeed in a changing world. Highly qualified students of diverse ages and backgrounds receive advanced training in an array of disciplines from faculty members with a pulse on the business community.
At the Sykes College of Business, we are proud of the features that distinguish us among the world's top business programs, such as the following:
Highest Accreditation: AACSB International
The Sykes College of Business is an elite private school accredited at both the graduate and undergraduate levels by A.A.C.S.B. International - The Association to Advance Collegiate Schools of Business.
For the sixth year in a row, The University of Tampa John H. Sykes College of Business has been named by The Princeton Review as an outstanding business school — and one of the 296 best business schools in the world. The Princeton Review features the school in the recently published 2013 edition of Best Business Schools.
Tampa Bay Business Journal
The University of Tampa's MBA program was listed as the "Favorite MBA program" in the second annual Tampa Bay Business Journal Best in the Biz: Readers' Choice Awards. Ranked behind U.T. were MBA programs from the University of Florida (No. 2), the University of South Florida Executive MBA (No. 3), USF-St. Petersburg and St. Leo University.
Our uniquely designed curriculum promotes business fundamentals with an understanding that tomorrow's innovation and technology are essential for business success.
Our highly respected faculty have achieved national and international reputations for academic and business success in their fields. Ninety-seven percent hold doctorate degrees and 80 percent have practical business experience.
The Sykes College of Business encourages real-world learning. Each graduate business program features experiential learning through client projects, internships, case studies, consulting, strategic planning, and data collection and analysis. The college's robust international travel programs help students incorporate a global view into their studies.
From managing investments in our Huizenga Family Foundation Trading Center to hands-on training in S.A.P. and other enterprise systems, our graduate business students access the most current technology through their coursework.
Undergraduate International Admissions
With students enrolled from over 100 countries, U.T. proudly considers students from around the globe for freshman or transfer admission. Proof of English proficiency is required. (This is waived for international students from the Commonwealth Caribbean, Bermuda, Canada, United Kingdom, Republic of Ireland, Australia and New Zealand.)
Students should apply through U.T.'s online application. In order to review a student’s application, the University must receive the following:
- Official transcripts of all secondary school coursework and grades translated into English (“Official” means that you must request your school to send transcripts directly to the U.T. admissions office. If that is impossible, send copies that have been certified by your school as “true copies” of the originals after they are copied. An official at your school should sign the document as “true copy of original.”)
- Essay written in English
- A recommendation written by a counselor, teacher or headmaster.
Applicants must submit one of the following:
- TOEFL: the minimum acceptable score is 550 or 213 (computer-based) or 79 (Internet-based) exam.
- IELTS: International English Language Testing System – minimum grade of 6.5.
- C.P.E: Certificate of Proficiency in English - grades of “C” or better
- Pearson Test of English (P.T.E.): minimum score of 58.
- Successful completion of the English 112 certificate offered by E.S.L. Language Centers accompanied by a letter of recommendation from an administrator and a 500-word English writing sample.
International students who meet admission requirements but need additional English language training prior to entering as a full-time degree student may enroll in one of the several E.S.L. programs.
International students also must furnish proof of available funds to cover their first year of study and each subsequent year. Exceptional new entering students with excellent academic achievement receive partial scholarships ($4,000-$7,000 per academic year) which covers only a small portion of the total costs. Students may work on campus up to 20 hours per week.
Upon admission to the University and satisfactory completion of the financial statement, an I-20 form will be sent to applicants from U.T.’s admissions office. Applicants must take the I-20 form, a copy of their acceptance letter and financial statement to the nearest U.S. embassy or consulate. After an interview, the embassy or consulate will decide if an F-1 student visa can be issued. To enter the United States, students need this visa in their passport and the I-20 form. Students may not enter the country on a tourist visa with intention to study in the U.S.
The staff in the Office of International Programs assists students with pre-arrival information, orientation and advice on academic, social, cultural and employment matters.
Average cost for full-time undergraduate students for 2013-2014 academic year (fall and spring).
- Tuition (12-18 credit hours per semester): $23,990
- Mandatory Fees (required): $1,782
- Room and Board (double room, 15 meals per week): $9,388
- Total: $35,160
Program taught in: