When people hear the word marketing, they automatically think of advertising and sales, but marketing is much more than that. Marketing starts with you. You're the consumer, and you have wants and needs. Marketing searches out consumer wants and needs in order to develop products that meet those needs. Then, and only then, do advertising and selling enter the picture, and that for the purpose of informing you, the consumer, about the product or service that can meet your needs or satisfy your wants.

And there's more. Business-to-business marketing can operate on a grand scale. A B2B marketer may help provide paper clips to an office supply store, jetliners to an airline or a power plant to a nation.

What Can I Do With A Degree In Marketing?

TYPES OF JOBS

SALES AND PROMOTION

  • Industrial Sales
  • Wholesale Sales
  • Direct Marketing
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Advertising Sales
  • E-commerce
  • Sales Management:
  • District, Regional, and HigherPromotion:
  • Consumer
  • Trade
  • Sales Force
  • Customer Service

MARKET RESEARCH

  • Data Collection:
  • Primary
  • Secondary
  • Field Service
  • Data Analysis

PURCHASING/PROCUREMENT

  • Purchasing
  • Buying
  • Management

RETAIL

  • Buying/Merchandising
  • Store Management
  • Sales Management

BRAND/PRODUCT MANAGEMENT

POTENTIAL EMPLOYERS

  • Large corporations
  • Marketing research firms
  • Public institutions concerning health, education, and transportation
  • Management consulting firms
  • Advertising agencies
  • Manufacturers
  • Retailers
  • Trade and industry associations
  • Government agencies
  • Nonprofit organizations
  • Special merchandisers:
  • Single-line stores
  • Limited-line stores
  • Specialty stores
  • General merchandisers:
    • Department stores
    • Variety stores
  • Mass merchandisers:
    • Discount stores
    • Grocery stores
    • Superstores
    • Warehouse stores
  • Local, state, and federal government
  • Large corporations
  • Educational institutions
  • Hospitals
  • For-profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Insurance companies
  • Print and electronic media outlets
  • Software and technology companies
  • Internet companies
  • Consulting firms
  • Financial companies
Program taught in:
  • English

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This course is Campus based
Start Date
Sep 2019
Duration
4 years
Full-time
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