AACSB Accredited

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research.

This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

Requirements for the BS in Marketing Degree

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

Marketing Major Requirements

Required Courses

  • MKTG3344 Marketing Research
  • MKTG3371 Principles of International Marketing
  • MKTG4272 Consumer Behavior
  • MKTG4365 Marketing Communication
  • MKTG4405 Advanced Marketing Management

Electives (Select Two Courses)

  • MKTG3341 Management of Sales Force
  • MKTG3360 Internet and Direct Marketing
  • MKTG4344 Public Relations
  • MKTG4345 Sports and Events Marketing
  • MKTG4499 Internship in Marketing Studies

BS in Marketing with Digital Marketing Concentration

With so many advances in technology, today's marketing arena is more complex than ever before. Marketers are struggling to keep up with information being shared and used by their customers on a variety of platforms. Marketing success lies in being able to understand these digital and social platforms, and in being able to seamlessly integrate a range of new capabilities with some of the more traditional ones.

A bachelor's degree in Marketing with a concentration in Digital Marketing from Silberman College of Business will prepare you for a career in this dynamic field and will equip you with the knowledge and skills to plan, design and manage a well-integrated marketing strategy.

Digital Marketing Concentration Requirements

The curriculum is designed to allow you to achieve more substantive learning about the emerging area of digital marketing. Students wishing to pursue this concentration will be required to complete a total of 21 credits, which includes the following six required courses followed by an internship in the field of Digital and/or Social Media Marketing.

  • MKTG4272 Consumer Behavior
  • MKTG3344 Marketing Research
  • MKTG4365 Marketing Communications
  • MKTG4405 Advanced Marketing Management
  • MKTG3360 Digital Marketing
  • MKTG3383 Social Media Marketing
  • MKTG4499 Marketing Internship in an area related to Digital and/or Social Media. Students must meet the College's criteria for internships.

Students with specific questions about the major requirements should contact their advisor on their home campus.

For More Information

If you are a prospective student and would like information about applying to Fairleigh Dickinson University, please contact the Office of Admissions at 973-443-8900 or 201-692-7308 or via email.

If you would like information regarding the majors, courses or careers paths, please contact the Department Chair Bob Wang at 201-692-7223 or via email.

Program taught in:
English
Fairleigh Dickinson University - Silberman College of Business

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Last updated July 15, 2019
This course is Campus based
Start Date
Sep 2019
Duration
4 years
Full-time
Price
1,006 USD
These fees are 2019-2020 fees. New tuition and fee charges for 2020-2021 will be announced in the spring of 2020.
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