Bachelor in Marketing

General

Program Description

Focus

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing plays an important role in society by making sure products and services are available in the form and price that is acceptable to consumers. Marketing is also important to business since marketing directly contributes to achieving business objectives of growth and profits.

Student Learning/Engagement/Teaching

Marketing courses are designed to both ground students in the current theories and give them active practice in applying the concepts.

All Marketing majors gain valuable first-hand experience often working with clients as they design marketing campaigns in many of the marketing classes.

This integration of theory and practice prepares students for the career opportunities ahead and provides them with an engaging experience as they work closely with marketing faculty.

Typical Careers for Marketing Majors

More than 30% of the entire civilian workforce performs marketing activities. Marketing offers great career opportunities in such areas as professional selling, marketing research, advertising, retail buying, distribution management, product management, product development and wholesaling. More CEOs such as Lee Iacocca (Chrysler) and John Akers (IBM) come from sales and marketing backgrounds than from any other field.

As the global marketplace becomes more challenging, companies all over the world and of all sizes have to become better marketers. Thus marketing jobs are plentiful and offer the opportunity to earn a rewarding income.

Where our students go

Drury University marketing graduates have begun their careers at companies such as Clorox, Shoppers Advantage, Edward Jones International, Prime Trucking, Farmers Insurance, and Cerner International. Some marketing graduates decide to pursue graduate studies at top schools such as Washington University, University of West Virginia, St. Louis University, and the University of South Carolina.

Course Requirements

Students pursuing the bachelor of business administration degree (BBA) with a major in marketing are required to complete the following course requirements:

CORE Requirements 39-43 hours* BBA Tool Courses 25 hours BBA Core Courses 21 hours Marketing Major Courses 33 hours Electives 2-6 hours

Total BBA hours: 124-128 hours

*Drury CORE hours have been reduced from 45-59 to 39-43 as credit hours (6-7) are included in the BBA Tool Courses hours.

BBA Tool Courses:

All students pursuing a BBA degree with a major in marketing are required to complete the following tool courses:

  • Principles of Accounting
  • Accounting for Management
  • Basic Economic Theory
  • Introduction to Statistics
  • Business Foundations
  • Computer Proficiency Exam
  • Organizational Behavior
  • Analytical Methods
  • Management Information Systems

BBA Core Courses:

All students pursuing a BBA degree with a major in marketing are required to complete the following core courses:

  • Corporate Finance
  • Study Abroad
  • Leadership and Organizations
  • Business Law & Ethics
  • Business Simulation Workshop
  • Strategic Management
  • Professional Business Experience
  • Marketing

Marketing Major Courses:

Students earning a BBA degree with a major in marketing also must complete the following courses for the major:

  • Price Theory
  • Marketing Research

Choose three of the following:

  • Professional Selling and Presentation
  • Principles of Advertising
  • Product Development and Brand Strategy
  • Consumer Behavior

The faculty of the Breech School reserves the right to modify the above program and degree requirements at any time.

Admission Policy

Official admission to the Breech School of Business Administration is required* to enroll in any upper-division course (numbered 300/400) with prefixes of ACCT, ECON, FINC, MGMT, and MKTG.

To be admitted to the Breech School of Business Administration, a student must:

  1. Be officially admitted to Drury University.
  2. Complete an official declaration of the major form indicating the major, minor or special program that the student intends to pursue. At this time, students will be required to read and sign the Breech Student Honor Code.
  3. >Have completed at least 42 hours of college-level credit, including a minimum of 12 semester credit hours at Drury University.
  4. Have completed all of the following preparatory courses (or their transfer equivalents) with a minimum grade of C- in each of the following courses:
  • Principles of Accounting
  • Basic Economic Theory
  • Introduction to Statistics
  • Computer Proficiency Exam (must achieve grade of ‘S’)
  • Management Information Systems

Choose one of the following:

  • Business Calculus
  • Calculus I
  • Have a cumulative GPA of 2.75 on all Drury University coursework.

Conditional Admission. A student not achieving the 2.75 overall GPA, or not achieving the required grades of C- in the preparatory courses listed above, or not completing at least 42 hours of college-level credit, including a minimum of 12 semester credit hours at Drury University, may be granted up to two (2) semesters of conditional admission to the Breech School. Conditional admission cannot be granted to a student not achieving both the required GPA and a minimum grade of C- in the specified preparatory courses.

During the semester(s) of conditional admission, the student will be expected to meet all requirements for full admission. The student, subject to advisor approval, may enroll in a total of 13 hours of upper-division Breech School coursework during the terms of conditional admission. Prior to registration, students are required to complete the Permission to Enroll in Upper-Division Breech School Courses form with their academic advisor.

Students Majoring in Non-Breech School Majors/Minors

Students who must enroll in a Breech School 300 or 400 level offering to fulfill requirements of a program NOT offered through the Breech School of Business Administration may be exempted from this admission policy, provided they have completed all other specific prerequisites for the course. Prior to registration, students are required to complete the Permission to Enroll in Upper-Division Breech School Courses form with their academic advisor.

Last updated November 2018

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