Marketing targets consumers with messages that they will find meaningful and compelling. It links creativity with strategy. Marketers want to understand what we as consumers want and use that knowledge to help businesses develop profitable products and services that add value to our lives. Everywhere you look, from the camera on your phone to the color of your car to the new late-night menu at your favorite fast-food restaurant, you can be sure a marketing team was involved. If you’re interested in a challenging career that deals with a constantly changing landscape, then a career in marketing is an excellent choice.
Marketing makes the connection between products, services, and consumers.
When businesses want to develop new or revise existing offerings, they look to the marketing team to help them connect with consumers. Does the product fulfill a want or need? How will it be introduced and promoted? What is the best way to communicate its value? How should it be priced? Marketers help drive profitable decisions by helping businesses make smart choices based on customer demand. And marketing plays a role in improving the overall quality of life by analyzing consumer behavior, discovering unmet needs, and coming up with solutions.
As a marketing major, you’ll find an almost limitless number of career choices. Marketers work in every industry, from retail to healthcare to technology to the arts to advertising and more. It’s an incredibly flexible field that gives you an opportunity to make an impact by understanding what customers need and helping businesses provide it.
The Carroll University marketing major prepares you with a broad business background, including courses in market research, economics, management, business law, finance, and accounting. You can customize your major through the addition of classes in public relations, consumer behavior, visual communications, and more. You’ll finish your degree with a project that uses all the knowledge you’ve gained in a real-world Capstone business simulation.
And you’ll have the opportunity to make a positive impact on the community through participation in Carroll's chapter of Enactus, an international business organization promoting entrepreneurial action to create a better world.
The marketing major pairs well with a major or minor in graphic communication. Other minors to consider include finance, accounting, economics, management, and leadership.
In addition to the major, Carroll offers a minor in marketing that complements many areas of study: