Bachelor in Marketing

Avicenne Private Business School (APBS)

Program Description

Bachelor in Marketing

Avicenne Private Business School (APBS)

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing, and marketing channels.

Admission Requirements

Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by A.P.B.S.

Skills Acquired

It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems. Professional perspectives Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.

Further Studies

Those who have a Bachelor of Marketing may pursue an MBA in Marketing and Business Intelligence with the goal of advancement in their jobs.

MAJOR COURSES

Semester 5

  • Analysis of consumer behavior
  • Marketing Communication
  • Management Product – Price
  • Marketing research system
  • Salesforce management and negotiation
  • Econometrics
  • Strategic management
  • Presentation of technical and professional documents
  • English

Semester 6

  • Strategy and marketing plan
  • Distribution
  • International Marketing
  • Data Analysis for Marketing
  • Management and budgetary control
  • Marketing themes
  • Business games
  • Public oral communication
  • English
  • Thesis
This school offers programs in:
  • English
  • French


Last updated November 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
6 semesters
Full time
Price
Price
Information
Deadline
Locations
Tunisia - Tunis
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
Tunisia - Tunis
Application deadline Request Info
End date Request Info