The Marketing Programme is a three-year bachelor in Business administration with a specialization in Marketing (about 80% of the courses you study are focused on marketing!).
There is also a possibility to continue your marketing studies after the bachelor’s degree towards a master’s degree. The Marketing Programme and following master programmes are all taught entirely in English.
Are you truly committed to marketing? Many think that marketing equals advertising, but marketing is much more. It is about understanding the needs of the customers and how to create, communicate and deliver value to them, in the form of a product, a service, or an experience. As a marketer, your task is to identify and meet the needs of the customers and target solutions to those needs. Your task will also be to develop new products, services, and experiences as the company and its business grows.
Our Marketing Programme is organized in a unique way. Each semester deals with marketing from a different thematic perspective. There is a very explicit progression concerning content and methodology which makes the programme a top of the line education where you will work closely with local and global industry on different assignments. The theoretical knowledge is thus applied to written and real-life cases.
Each semester has an integrated theme which follows a logical progression for the whole education. The first semester is the basis of marketing; the second semester about the customer, the third about the offering. In the fourth semester, you have the option to study abroad at one of our partner universities. In the fifth and sixth semester, you will choose between a focus on marketing products, services, and experiences to either consumers or businesses.
The faculty staffs consist of a team of 3 full professors, 2 associate professors, 6 assistant professors and 8 lecturers, all specialists in different aspects of marketing.
A fast pace and a mixture of theoretical and applied knowledge mark the Marketing Programme.
The programme prepares you to work in both small and large companies. Our previous students work in different companies as marketers, marketing assistants, project managers or information/marketing managers. But you'll also find them in various PR- and advertising agencies around the world.
Bachelor of Science with specialization in Marketing (Main Field of Study: Business Administration)
Fields of interest:
ECONOMICS/ADMINISTRATION, Marketing, Business Administration, Communication, Business and Economics
Teaching medium Swedish:
Basic eligibility and English B, Mathematics B and Civics A (area eligibility 4 with the exception of Mathematics C).
Teaching medium English:
Basic eligibility (with the exception of Swedish A/B) and English B, Mathematics B and Civics A or equivalent (area eligibility 4 with the exception of Mathematics C).
Tuition fees do NOT apply for EU/EEA citizens or exchange students.
This school offers programs in:
Last updated February 11, 2018