Bachelor in Marketing
Tecnológico de Monterrey
Key Information
Select location
Campus location
Monterrey, Mexico
Languages
Spanish
Study format
On-Campus
Duration
8 semesters
Pace
Full time
Tuition fees
USD 14,800
Application deadline
Request info
Earliest start date
Aug 2024
Introduction
Consumer knowledge innovation, visibility, and differentiation
In an intensely competitive world in which product and service offerings are practically infinite, selecting markets that will be sources of maximum growth and developing value proposals is of utmost importance. As a marketing specialist, you will be able to develop innovative, sustainable strategies that reflect an in-depth knowledge of consumer needs, building brand differentiation possibilities that can be executed in the current context of digitization and omnichannel retailing.
The three stages of the model
1. Exploration
- You will open your competency file and add to it throughout your degree program.
- You will learn the foundations of the area of the Built Environment.
- You will participate in fundamental and exploration challenges from the area of Built Environment, interacting with peers from different degree programs.
- You will study general education courses, selecting them from a collection.
- You will participate in a challenge that integrates all the competencies to be developed in this phase.
2. Focus
- You will acquire the core competencies of your degree, in other words, those that distinguish it.
- You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
- You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
- The Tec Weeks, challenges, and overall university experiences will enrich your file.
3. Specialization
- You have decided between diversifying or focusing deeply on your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
- You will develop the competencies related to your specialization, increasingly connected to your passions, interests, and plans.
- By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.
How can you specialize?
Concentrations
Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.
Internships
Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.
International experiences
Experience life outside Mexico to broaden your horizons and delve into the topics of your interest.
Courses or blocks
Choose the education units that best adapt to your objectives, enabling you to specialize in your specific interests.
Concentrations
Disciplinary - Delve into your field of study
- Advertising: Creative Strategy and Production
- Arts and Tech Incubator
- Business Analytics: from Data to Decisions
- City Development
- Cognitive Neuroscience
- Digital Innovation for Experience Creation and Management
- Driving Global Business Across Frontiers
- Entrepreneurship in the Creative and Cultural Industries
- Innovation and Digital Transformation
- Learning Experience Innovation and Design Management
- Open Innovation and Technology Transfer
- Social Media and Digital Strategy
- Strategic Communication
- Strategic Management of Omnichannel Retail
Transversal - Delve into other fields of study
- Conscious Business
- Data Analytics and Artificial Intelligence Tools
- Design, Innovation, and Technological Entrepreneurship
- Entrepreneurial Families, Sustainability and Transcendence
- Entrepreneurship in Action
- Government and Public Transformation
- Mexican Culture
- Quality of Life and Well-Being
- Social Innovation
*These concentrations are not the definitive offer and their availability varies by campus.
Career Opportunities
With these skills, you will be ready to explore and propose solutions to organizations’ marketing problems. As a result, you will be able to work in diverse areas, such as:
- Consumer goods producers
- World-class integrated business consulting firms
- Specialized market research agencies
- Advertising, communication, and public relations agencies
- Marketing firms for the intelligent industry
- Service and manufacturing companies
Ideal Students
Is this right for you?
If you want to change the world through innovative initiatives that generate economic, social, and environmental value, then this is the path for you.
Tecnológico de Monterrey is looking for a new generation of students that have finished their high school studies and are talented, enthusiastic individuals, who are committed to the development of their environment and the wellbeing of society; people who have the potential to study an undergraduate program and become leaders with an entrepreneurial spirit, humanistic sense and competitive on an international stage.
Program Outcome
The objective of the B.A. in Marketing program is to prepare professionals capable of identifying and analyzing the needs of consumers to develop national and international commercial strategies, in an ethical, honest way and respectful of the rights of other companies, in addition to committing to the sustainable development of products and services within your community. As a graduate of this program, you will work in private and public environments both nationally and internationally in areas such as market intelligence and information systems, advertising, product development, strategic sales, and strategic planning, among others.
Competencies
- Generate market intelligence using advanced investigation techniques to enable organizational decision-making.
- Design innovative marketing strategies that are cost-effective for organizations and sustainable for society.
- Develop multi-platform marketing plans that will build brand value for organizations and consumers.
- Design performance control strategies for marketing plans, guaranteeing their effectiveness through sustainable metrics in line with the organization’s vision.
- Develop internal marketing plans that foster the creation of a consumer-centric vision.
Curriculum
Semester 1
- Business Role in Society
- Business Leadership
- Financial Analysis
- Enterprise Economy
- Elective Course Mathematics and Science
- Financial Decision
- Mathematical Thinking
- Business Globalization
- Strategy and Talent
- Business Programming
Semester 2
- Business communication
- Decision Support Analysis
- Statistics for business
- Financial Management
- Business Law
- Elective Course Humanities and Fine Arts
- Creating Prototypes
- Business Model Innovation
- Marketing Insight to Develop Strategies
- Talent Management Process
Semester 3
- Sharing Value Creation
- Financial Planning Strategy
- Elective Course Social and Behavioral Sciences
- Business Innovation Project
- Investment Project Evaluation
- Market Solutions
- Market Strategies and Differentiation
- International Competency
- Culture, Organization, and Human Talent
- Exploration Topic
Semester 4
- Elective Course Leadership, Entrepreneurship, and Innovation
- Consumer Intelligence for Insights Generation
- Exploratory Market Intelligence
- Segmentation and Positioning of Value Strategies
- Competitive Market Definition
- Design of Marketing Metrics
- Holistic View of the Consumer
Semester 5
- Elective Course Ethics and Citizenship
- Development Brands
- Design of Omnichannel Experiences
- Sustainable Management of Marketing Projects
- Design of Internal marketing strategies
- Price Optimization and Supply Chain
Semester 6
- Professional Elective I
- Professional Elective II
- Professional Elective III
- Professional Elective IV
- Professional Elective V
- Professional Elective VI
Semester 7
- Elective I
- Elective II
- Elective III
- Elective IV
- Elective V
- Elective VI
Semester 8
- Marketing Leadership I
- Marketing Leadership II
- Elective Multidisciplinary Professional
Admissions
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Scholarships and Funding
Please read more on our school website: https://tec.mx/en/undergraduate/scholarships