Bachelor in Marketing

General

Read more about this program on the institution's website

Program Description

The Bachelor Management program offers a Marketing degree in 3rd year to master the fundamental tools of the marketing sector and offer an immediate and continuous professional immersion throughout the year. Students are trained to understand, anticipate and manage complex situations and problems.

This specialization is aimed at students wishing to acquire the knowledge necessary for a professional career in the field of marketing and communication. This 3rd year of specialization gives access to professional life with courses exclusively dedicated to marketing or higher education pursuits.

Training aims

The objective of this 3rd year of Bachelor Marketing :

  • Understanding and knowing how to evolve in the world of communication and consumer behavior
  • To be able to create and manage a website and accompany it in its development
  • Know how to manage ranges and products to develop sales and margins
  • To acquire the general knowledge and the know-how essential for the marketing and communication professions

To whom does the training address?

This year 3rd year of the Bachelor Management - marketing specialization is for:

  • For students who have validated the first two years of the Bachelor Management of the ESLSCA Business School Paris (choice of compulsory specialization in 3rd year)
  • To students who have validated a Bac 2

Course program

The 3rd year of Bachelor Marketing specialization ensures an innovative and practical pedagogy. Immersion in company is ensured by works, missions and internships.

Life of the company:

  • The great functions
  • Economy
  • Law
  • Governance, CSR
  • geostrategy
  • Strategy, Business Plan, Entrepreneurship

International:

English for TOEIC certificate

Personal development:

  • Team building
  • Express yourself easily, eloquence
  • Leadership
  • Meeting Conduct
  • Project management
  • Convince and sell

Associations and missions:

  • School Associations
  • Sales contest
  • Operational Mission

Internships: End of study internship

Final thesis:

  • Business Plan

Marketing Domain

The fundamentals:

  • Marketing - Communication
  • Market research
  • Negotiation
  • Social networks
  • Wordpress - HTML SEO CSS

Master:

  • Strategic marketing
  • Brand managemnt
  • Distribution - merchandising
  • Foresight - Consumer Behavior
  • International Development
  • New challenges

Appronfondissements:

  • E-Business
  • Media planning
  • Advertisers and communication
  • Prospecting
  • Evenementiel
  • Photoshop - Ergonomics
  • SEO

Missions:

  • Programming
  • Creation of a website
  • Communication plan

opportunities

Bachelor Marketing allows you to work in small and large companies and evolve in a business in perpetual motion:

marketing:

  • Product manager
  • Marketing assistant
  • Marketing Manager
  • Junior Product Manager
  • Media planner

Communication:

  • Communication Manager
  • Community Manager
  • Moderator
  • Web master

Events:

  • PR
  • Events Manager

admissions

The School offers you the possibility, for all its courses, to apply online throughout the year: from January to December.

The selection of candidates is done on file (CV questionnaire of candidature) followed by an interview of motivation.

Last updated Mar 2020

About the School

Forte de ses 70 ans d’expérience, l’ESLSCA Business School Paris propose une pédagogie équilibrée entre expérience pratique et méthodologie progressive. Depuis 1949, l’école a su développer ses activi ... Read More

Forte de ses 70 ans d’expérience, l’ESLSCA Business School Paris propose une pédagogie équilibrée entre expérience pratique et méthodologie progressive. Depuis 1949, l’école a su développer ses activités pour devenir un pôle d’excellence académique, notamment dans les domaines de la Finance, du Marketing, du Management et de la data. L’ESLSCA Business School Paris propose de nombreux cursus de formation tels que des programmes Bachelors, des MBA spécialisés ou encore des formations pour les professionnels. L’école a récemment emménagé dans son tout nouveau campus parisien de 8000m². Situé au cœur du parc de Pont de Flandre dans le 19eme arrondissement de Paris et accessible en RER, métro et tramway, ce nouvel espace moderne, lumineux et connecté a été pensé pour nos étudiants et pour leur épanouissement. Avec 15 000 anciens diplômés présents en France et à l'international, l’ESLSCA Business School Paris bénéficie d’un des réseaux les plus importants de ceux des grandes écoles de commerce et de management. Largement ouverts sur l’international, les programmes de l'ESLSCA Business School Paris contribuent à la formation des dirigeants de demain. Read less