Bachelor in Marketing

Marketing concentration at the University College of Bahrain (UCB) reflects this field's comprehensive nature by offering comprehensive coursework in academic areas concerned with creating, communicating, delivering, and exchanging goods and services. Marketing professionals build their individual career paths through their various areas of expertise to rewarding applications in diverse areas of the private or public sector. The students of Marketing concentration in UCB learn how to plan, implement and control successful marketing strategies and build analytical skills by applying research results along with tried and true techniques. Coursework in this concentration may include the marketing plan, consumer behaviour, international marketing, internet marketing, marketing research, and strategy.