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Introduction

The Bachelor of Science in Marketing and Sales provides career-focused training in corporate sales, sales management, marketing, product placement, and branding. You’ll learn both theory and dynamic applications directly from practicing professionals who are distinguished leaders in their fields. A culminating research project in sales and marketing gives you the opportunity to apply your academic experience to a project related to your personal and professional interests. Marketing involves promoting a product or service. It’s a broad term that encompasses business activities such as advertising, brand development, social media, public relations, and market research. The difference between marketing and sales is that marketing refers to everything you do to reach and persuade prospects, while sales refer to closing the deal (often through personal interactions and networking). Both marketing and sales must work together effectively to convert prospects into clients and grow a business.

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Utica College Online

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Cambridge College

For more than 45 years Cambridge College has been a leader and pioneer in adult learning. With the main campus in Boston, Massachusetts, and four regional locations nationwide, we provide academically excellent, time-efficient, and affordable higher education to a diverse population of adult learners. A private, nonprofit institution, Cambridge College is accredited by the New England Commission of Higher Education (NECHE, formerly known as NEASC); our various degree and certificate programs enable students to earn the credentials they need to advance in their careers. Read less

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Keystone Scholarship

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Bachelor in Marketing and Sales

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Cambridge College

Cambridge College

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