Bachelor in Marketing & Business


2 locations available
Read more about this program on the school's website

Program Description

Bachelor in Marketing & Business

By integrating BSB'sBachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3-year diploma:

  • Recognized in France and worldwide
  • Accredited by French Ministry of Education
  • Top 6 Best Bachelors in France (L'Etudiant 2018)
  • Giving access to the Master degree or directly to the job market.

Our differences:

In 3 years, our Bachelor programmes offer you a generalist training in marketing, communication, management, law, finance and global business. Internationally oriented, our Bachelor can be followed 100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 13 months working placement periods.

3 years to acquire a 360° vision of a business:
Year 1: Discover the fundamentals in core subjects: marketing-communication, management-law-finance, trade management.
Courses examples: Consumer behavior, Marketing tools, Distribution systems, Accounting, Company law, Microeconomics and macroeconomics, Social analysis, IT tools, Quantitative techniques, Language, Communication, Business creativity, Entrepreneurial creativity.

Year 2: Deepening fundamentals and developing your creativity
Courses examples: Marketing study and strategy, Distribution and communication policies, Taxation control, International affairs, Company IS, Business development, Entrepreneurial leadership.

Year 3: Specializing and mastering business techniques
Courses examples: E-business, International Marketing, International purchasing, Economic and Financial news, International accounting, Advanced negotiation, trading management, commercial strategy, business models, ethics and social responsibility, consulting project, business game.

5 possible specializations to choose during the last year: Wine Tourism (in English), International Business Management (in English), Business Development (in French or in English), Digital Management (ein French or in English), Luxury Marketing in French or in English).


Examples of positions open to you after our Bachelor Marketing & Business program Commercial Manager, Sales Manager, Buyer, International Buyer, Area Sales Manager, Export Assistant, Communication Project Manager, Regional Manager, Export Manager for a specific area, Consultant/ Advisor, Logistics Manager, etc.


Academic requirements: non-French secondary school diploma 

Language requirements - Important note for the Fall 2020 Intake : 
In view of the current circumstances related to COVID-19, measures have been taken to make language test more flexible:
- No language test is now required for the registration file
- Language levels will be assessed directly through motivational interviews
- If the candidate has a language test previously carried out, he/she can attach it to the registration file


Duration: 3 years

Next Start: September

Language: English or French

Tuition fees: €7,500 per year

Burgundy School Of Business: embrace your destiny

International recognition

  • With its dual AACSB and Equis accreditations, BSB belongs to the Top 1% best business schools in the world.
  • BSB’s Master in Management degree is EPAS accredited and is ranked in the Top 100 of the Financial Times (September 2018).
  • BSB created in 1899 and has longstanding ties to the business community.
  • BSB has an impressive network of 16,000 alumni around the world.

Personalised accompaniment

  • Small classes (20-40 students maximum)
  • Individual support for your application process and visa procedures.
  • Personal advice to help you build your professional project and find your work placements or first job.


  • 500 International students
  • 66 different nationalities
  • 36% international professors
Last updated Apr 2020

About the School

Founded in 1899, Burgundy School of Business is a leading teaching and research school belonging to the network of top French academic institutions in management.?? With its deep commitment to the val ... Read More

Founded in 1899, Burgundy School of Business is a leading teaching and research school belonging to the network of top French academic institutions in management.?? With its deep commitment to the values of responsibility, openness and creativity, Burgundy School of Business places entrepreneurial management firmly at the centre of its teaching and research mission: to train managers ready to act as entrepreneurs in both business and society areas. Read less
Dijon , Lyon + 1 More Less


EFMD Equis Accredited
AACSB Accredited