The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme.
A distinctive feature of Lincoln’s Marketing Management programme is its emphasis on the practical application of skills, with opportunities to think and work as a consultant on live briefs from real businesses.
How You Study
The first year covers the techniques needed to interpret the business data that define the marketing strategy. Students study the principles of marketing and advertising, examining how they fit into the broader business landscape. The second year features modules on buyer behaviour, media planning, relational strategies and digital media.
In the final year of the degree, students can learn about international marketing and how to refine and adapt communications skills. There is the option to complete a dissertation or undertake a live consultancy project.
The opportunity to take a year-long work placement after the second year is open to all full-time students on this course. More information can be found in the features tab.
Contact Hours and Reading for a Degree
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study.
How You Are Assessed
Examinations are designed to test students' ability to work under time-constrained conditions and to test knowledge of basic principles. Assignments are used to allow students the opportunity to manage their own time, develop their research and analytical skills, and explore subjects in greater depth. They take a range of forms including essays, reports, portfolios, and oral presentations prepared individually and in groups.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date.
Methods of Assessment
The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.
- GCE Advanced Levels: BCC
- International Baccalaureate: 28 points overall
- BTEC Extended Diploma: Distinction, Merit, Merit
- Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element or equivalent http://www.lincoln.ac.uk/englishrequirements
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.
We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
About the School
Since being opened by Queen Elizabeth II in 1996, the University of Lincoln has invested more than £300 million in its buildings and facilities.