Bachelor in Marketing Management

General

2 locations available

Program Description

IPAM Marketing Management

This Bachelor’s Degree course aims at developing the essential skills for a role in marketing.

Throughout the course, students carry out projects in collaboration with companies, respond to business challenges, participate in international marketing competitions, have lessons given by companies and visit some organisations to familiarise themselves with the professional reality of a marketing manager.

During the course, cases are studied within the scope of social responsibility and sustainability.

With this degree in marketing, students also take a certification in Google Adwords, which allows them to acquire knowledge in a very important field in marketing: digital.

At the end of the degree course in Marketing Management, students also have access to a skills certification: Laureate Professional Assessment.

Real-world business experience

During the Bachelor’s Degree course in Marketing, students will have constant contact with the professional world, both through seminars with renowned leaders and professionals, workshops, projects with companies and the possibility of carrying out traineeships in marketing.

International Experience

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Laureate International Universities’ global network offers 70 universities in 25 countries where students can do their international mobility.

Career Opportunities

  • Marketing Assistant
  • Communication and Image Assistant
  • Product / Service / Market Management
  • Account / Sales / Events Management
  • Web Marketing / E-Commerce
  • Market Studies Technician
  • Methods Planner
  • Trade Marketing
  • Direct Marketing Management
IPAM Marketing Management
Last updated Feb 2018

About the School

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines ... Read More

IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges that are posed to students by companies. The environment at IPAM Lisbon is one of professionalism, competence, and determination. The students are true Marketing Managers when starting or developing their careers. Read less
Lisbon , Porto + 1 More Less