Introduction
Companies all over the world are currently concentrating on the digitalization of their internal processes and procedures, services, and customer relationships. Dealing with and analyzing data, re-organizing processes, and transforming and implementing digital services are the most promising developments for future professionals. The "Management of Business Digitalisation" Bachelor program has been specifically designed to meet the high demand of qualified professionals in these fields. "Management of Business Digitalisation" is an interdisciplinary degree program that draws on the fields of business management and computer science. The aim of the program is to impart a broad, cross-sectional qualification in business informatics and business management by applying -on the one hand- the latest scientific methods and -on the other hand-practical-oriented approaches.
The course has been specifically designed to train professionals to increase the efficiency of companies and support the development of new, globally marketable products and (IT) services. The "Management of Business Digitalisation" degree qualifies students for occupational fields where products or system solutions are developed. The course is designed in such a way that after a certain period of professional activity, management and leadership tasks can be assigned to the successful graduate.
Overview
Commencement of Studies
Full-time course: 3rd April 2021 | 6th September 2021
Application Deadline for International Applicants
Summer semester: 19th April | Winter semester: 27th August
Duration of the Study Programme
3,5 years or 7 semesters
Course Language
English
Admission Requirements
(Technical) university entrance qualification
English Language Level B2 (Common European Framework of Reference)
Practice-oriented Study
All teaching content is taught according to the latest teaching methods and in the networked application. Since our professors and lecturers come from the industry, they can integrate their experience and their network into their teaching in a particularly practical way. In addition, lectures, case studies, and specialist debates parallel to specialist internships, excursions, and guest lectures are formative elements of the course. In addition to classroom instruction, the acquired specialist knowledge is reflected and applied in self-study, in group work, and accompanying learning (eLearning). The different life and professional backgrounds of the students are seen as an important enrichment.
Course of Study
Management of Business Digitalisation" is an interdisciplinary degree program that draws on the fields of economics and computer science while focusing on the core area of business application informatics. The aim of the degree is to impart a broad, cross-sectional qualification in informatics and business administration by using the latest scientific findings and methods while applying the procedures of practice-oriented teaching. In order to take into account its international scope, the program contains elective modules in business-oriented foreign language studies in either German for non-German speakers, or Russian or Chinese (Mandarin) for German speakers (only one language has to be chosen).
Graduates of the program enter the workforce with a broad methodological competence along with specialist key competencies that enable them to systematically analyze problems occurring in the workplace. Graduates will also be able to design and implement information technology systems in line with the latest technical and scientific advancements, and to integrate them into a system environment. Furthermore, graduates will be in a position to develop new solutions as well as to evaluate existing solutions by considering them from different standards and in situations where requirements are frequently changing.
Study Content
Basic Studies
Basics of Business Administration and Scientific Work
Cost and Activity Accounting
Mathematics and Statistics
Business Process Design and Management
Principels of Programming
Digital Marketing and Communication
Finance and Investment
International Business Law
Economics
Database Systems and Engineering
Software and Application Design and Modelling
IT Systems and IT Management
Product Design and Product Management
Business Information Systems and eBusiness
Standards and Norms of Digitalisation
Production and Automation Technologies
Student Research Project I
The course contents and modules are subject to internal accreditation by the bbw Hochschule.
Special Studies
Elective Area: Data Business Manager
Analysis, Design, and Development of Business Processes and Organisations
Digital Project Management
Change- and Innovation Management
Applied Software Systems for Business Processes
Legal Basis for Digitalisation of Organisations and Business Processes
Student Research Project II
Elective Area: Data Analyst
Basics of Data Science, Business Analytics, and Big Data
Data Structures and Algorithms
IT for Data Science and Business Analytics
Business Intelligence - Data Warehouse, Data Mining, and Online Analytical Processing
Legal Basis for Data Science, Business Analytics and Big Data
Student Research Project II
The course contents and modules are subject to internal accreditation by the bbw Hochschule.
Advanced Studies
Strategic Management
Human Ressource Management and Leadership
International Project Management
Intercultural Management | Diversity Management | Ethics in Economy
Quality Management
Consulting Engineer
Student Consulting Project
The course contents and modules are subject to internal accreditation by the bbw Hochschule.
Practical Elements
Practical Phase | Internship
Language Proficiency Studies
Business German as a Foreign Language
Business Language Studies - English, Russian, or Chinese (Mandarin)
The ˮManagement of Business Digitalisation" Bachelor program is a consecutive course offered in the English language. In addition, for non-German citizens, the German language is a compulsive part of the studies and for German speakers, either Russian or Chinese language can be chosen.
Final Examination
Bachelor Thesis and Colloquium
Perspectives after Graduation
As a manager with specialist knowledge, you have the best prospects on the job market and are deployed across all sectors. Our graduates are in demand in small, medium, and large companies in the industry, trade, or in public authorities and consulting firms.
The great professional flexibility of an industrial engineer is also evident in the following professional fields:
Manager for the digitalization of business and sales processes
Business Development Manager with focus on digital projects and innovations
Manager and Project Manager "Digitisation" and "Digital Innovations"
Specialist and Project Manager from companies confronted with digital transformation
Project and Quality Manager in the implementation of digital processes and strategies
Controller for the implementation and realization of digital strategies in the company
Manager for the development of future-proof IT processes and IT architectures
