The BA (Hons) Journalism and Public Relations degree combines the craft of journalism - spotting a story, researching and writing - with the core skills of public relations such as choosing the angle, exercising good judgement and ensuring a story reaches the right audience.
At Lincoln, students have access to fully equipped news production facilities, which they can use to produce content for print and broadcast media in both a journalistic and a public relations context.
The course aims to cover topics that are essential for communications professionals. Students have the opportunity to develop their analytical techniques and problem-solving abilities, as well as the cross-disciplinary skills needed for a career in journalism and public relations.
This course is recognised by the Chartered Institute of Public Relations and recognised for excellence by the European Journalism Training Association. The University of Lincoln is a Member of the European Public Relations Education and Research Association (EUPRERA). Relationships with industry bodies can enable students and graduates to benefit from industry contacts, work experience and internship opportunities.
How You Study
A combination of journalism and public relations-focused modules offers students the opportunity to develop an understanding of how the two disciplines converge.
In the first and second years, students can study effective copywriting and design, integrated communication and the fundamentals of journalism, including media law.
In the final year, students can focus on their own areas of interest by choosing from a range of optional modules.
Contact Hours and Reading for a Degree
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study.
How You Are Assessed
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date.
Methods of Assessment
The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.
- GCE Advanced Levels: BBC
- International Baccalaureate: 29 points overall
- BTEC Extended Diploma: Distinction, Merit, Merit
- Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may also be considered.
EU and International students whose first language is not English will require English Language IELTS 7.0 with no less than 6.5 in each element or equivalent http://www.lincoln.ac.uk/englishrequirements
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.
We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
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