Bachelor in International Media and Entertainment Business Short Programme (English)

General

Program Description

Do you want to spend an extra year studying Media and Entertainment Business in an international context? Do you already have a Bachelor’s or Master’s degree in the field of business, media, and communication? If so, the abridged programme International Media and Entertainment Business is for you!

Content, Commerce, Community. A good story, economic viability, and a loyal public are the 3 benchmarks when assessing whether a new media product is viable. That’s why these 3 key issues form the basis of this training. Develop your own media product and market it straightaway. You’ll learn to devise and develop commercially viable media products and launch them into the market.

Planning, budgeting, finances and looking for potential customers: it’s all part of the job. And what’s the best way to learn? By doing it yourself, in practice. You learn how to reach a target group, how to develop your media concept and how today’s media companies think and work.

Media companies are waiting for you. You’ll be ready for a variety of marketing and production jobs in the world of media and entertainment. You can work as a digital creative for a production company, a production assistant for a TV channel or a concept developer for events. Many companies within the creative sector are looking to recruit professionals like you because you understand new media and they can use your talents. Or you could trigger your entrepreneurial ambitions and start up your own business!

Courses

Track Business

Semester 1

Media & Entertainment (9 ECTS)

  • Project & Innovation Management (3 ECTS)
  • Media Formatting (3 ECTS)
  • Creative Concepting (3 ECTS)

Business (15 ECTS)

  • Marketing or Crowdsourcing (3 ECTS)
  • Business Fundamentals (6 ECTS)
  • Business Modelling (6 ECTS)

Electives (6 ECTS)

  • Media Innovation (3 ECTS)
  • Public Speaking (3 ECTS)
  • Media Training (3 ECTS)
  • Video (3 ECTS)
  • Web (3 ECTS)
  • Photography (3 ECTS)

Semester 2

Practice (30 ECTS)

  • The Start-Up Factory (24 ECTS)
  • Business Lab (6 ECTS)

Total = 60 ECTS

Students with a master's degree: + 10 ECTS internship media

Track Media

Semester 1

Media & Entertainment (9 ECTS)

  • Project & Innovation Management (3 ECTS)
  • Media Formatting (3 ECTS)
  • Creative Concepting (3 ECTS)

Media (15 ECTS)

  • Video (3 ECTS)
  • Web (3 ECTS)
  • Digital Tools (3 ECTS)
  • Storytelling (3 ECTS)
  • Photography (3 ECTS)

Electives (6 ECTS)

  • Media Innovation (3 ECTS)
  • Public Speaking (3 ECTS)
  • Media Training (3 ECTS)
  • Crowdsourcing (3 ECTS)
  • Business Modelling (6 ECTS)

Semester 2

Practice (30 ECTS)

  • The Start-Up Factory (24 ECTS)
  • Media Lab (6 ECTS)

Total = 60 ECTS

The Holy Grail for Media Entrepreneurs

It’s hardly a secret. Everybody knows The Voice – a TV show like no other – is a worldwide success. You would like to unravel why it is ticking all the boxes? You are eager to create content for tomorrow’s media? You are willing to fi nd out which business models work and which ones don’t? And you want to earn an extra bachelor’s degree while doing so? Our abridged, one year bachelor programme in International Media and Entertainment Business – IMEB in short – might just be your holy grail. We challenge you to turn your ideas into real media products. You are granted full access to our Pro Media Lab, our green key and our recording and editing tools. In our incubator The Start-Up Factory, you meet up with your team members to construct your very own start-up.

The outcome will be a viable media and entertainment product. You are surrounded with lecturers, experts and entrepreneurs who have a background in the media industry. IMEB has been developed in conjunction with that industry, which has resulted in an innovative course that is tuned to the ongoing developments.

You already have a bachelor’s or master’s degree in Social or Economical Sciences, Journalism or Communication. Depending on your background, we advise you to take the Media or Business Track. One way or the other, you will gain insights, discover new perspectives and build expert skills. It’s a whole new world. Why don’t you come and join us?

Last updated July 2019

About the School

Welcome to the international website of Thomas More! Thomas More is the largest university of applied sciences in Flanders, offering over 31 Dutch-taught and 5 English-taught bachelor degree programs ... Read More

Welcome to the international website of Thomas More! Thomas More is the largest university of applied sciences in Flanders, offering over 31 Dutch-taught and 5 English-taught bachelor degree programs in the province of Antwerp. Next to that, Thomas More offers exchange programmes in English, for students from partner universities. Read less