Bachelor in International Marketing

General

Read more about this program on the institution's website

Program Description

The Bachelor of Business in International Marketing at Schellhammer Business School is a unique programme that focuses on the study of Marketing from an International perspective.

The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising, Marketing Research and Planning gives students a broad educational perspective with the opportunity to pursue future careers in Media & Advertising where skills honed on this programme such as critical, analytical and creative thinking, intellectual agility and innovation are highly valued.

In line with all other post and undergraduate programmes at Schellhammer Business School, the manifold issues facing humanity – overpopulation, climate change, contamination, pollution, depleting resources, gross inequality, failed economic systems, and political dogmatism will be explored whilst advocating and supporting a new system of beliefs.

The human condition is to seek answers to many human-related and created problems, by trying to make moral, ethical, spiritual and intellectual sense of the world.

Ironing out your strategy

Curriculum

Year 1
Year 2
Year 3
  • Principles of Marketing
  • Academic Reading & Writing Skills
  • Industrial Visits & Critical Analysis
  • Self-Management
  • Presentation Skills
  • Introduction to Management
  • Media & Advertising
  • Communication Skills







  • Negotiation & Conflict Resolution
  • Building & Leading Effective Teams
  • Ethics & Philosophical Anthropology
  • Financial Management & Data Analysis
  • Market Branding, Segmentation & Positioning
  • Industrial Visits & Critical Analysis
  • Media & Advertising
  • Digital Marketing & eCommerce
  • Services Marketing
  • Marketing Research
  • Human Resource Management
  • Consumer Behaviour
  • Marketing Planning
  • State of Humanity and the Planet
  • The Family Business
  • Industrial Visits & Critical Analysis
  • Architecture of the Mind
  • Sustainability: The Global Resources Challenge
  • Concepts of Personal Development
  • Trends & Innovation in Marketing
  • Personal Presentation & Career Development


Language Classes Offered: Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English.

Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum of five students) per level and must be chosen prior to the start of the semester.

Course Information

  • Course Code: BBA-300
  • Course Duration: 3 academic years
  • Semester 1: October / Semester 2: February
  • ECTS (European Credit Transfer System): 180 Points
  • Minimum age: 18 years old

Admissions

  • Minimum 18 years old
  • IB, A-level, High School or equivalent diploma

Transfer Students

Credits earned for relevant courses completed at other schools, colleges or universities can be evaluated for transfer into one of our programmes. Transfer students do not need to submit letters of recommendation. Transfer students need to submit transcripts from their previous schools, colleges or universities so that credits and courses may be evaluated for transfer.

Non-EU students

Students who are not citizens of the European Union are encouraged to apply approximately 2-4 months before the preferred starting date in order to allow time for visa processing. In case the visa is delayed, students can postpone their studies until the next available starting date. In order to apply for a visa, you must be accepted as a student at Schellhammer Business School and fulfil all guidelines and requirements established by the Embassy in their country. Should you require any guidance during the process, do not hesitate to contact our international admissions department.

Last updated Oct 2020

About the School

Schellhammer Business School (SBS) is the first British accredited international Business School in southern Spain offering undergraduate and postgraduate programmes based on Swiss quality education s ... Read More

Schellhammer Business School (SBS) is the first British accredited international Business School in southern Spain offering undergraduate and postgraduate programmes based on Swiss quality education standards taught exclusively in English. SBS is also the only to offer high-quality, on-campus accommodation to a student body of over 54 nationalities. Read less