Bachelor in International Marketing Management

General

2 locations available

Program Description

Be a driving force

Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in marketing are in demand everywhere. So you can potentially be employed at almost any company, both national and international. And the industry, especially in the digital sector, is growing steadily, offering great career prospects.

Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.

Facts & Figures

Degree: Study model: Duration: Intakes:
Bachelor of Arts (B.A.) on Campus 6 semesters March/April 2020 or 2021
September/October 2020 or 2021r
Internship Study abroad Tuition Admission
1 semester in Germany or abroad 1 semester (voluntary, performance-related) from 5,500 EUR per semester High school diploma, technical school certificate or comparable degree;
successfully completed Assessment Day; Proof of English skills

Study International Marketing Management at IUBH

A brief introduction to International Marketing Management at IUBH from IUBH on Vimeo.

What you will learn from us

The International Marketing Management program is practical and cutting edge: Case studies, project groups, and field trips, as well as an integrated internship, ensure the program has immediate practical relevance.

  • You deal with marketing-related topics such as customer behavior, campaign planning, and marketing communication in a practice-oriented manner.
  • You deal in detail with specific management topics such as human resource management, project management, and market research.
  • You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.

Course of study at a glance

1st Semester

  • Statistics
  • Principles of Service Operations & Organization
  • Principles of Marketing
  • Principles of Human Resource Management
  • Service Project Management
  • Principles of Research and Academic Writing
  • Intercultural Communication
  • Financial Accounting

2nd Semester

  • Mathematics
  • Computer Analysis
  • Organizational Behaviour
  • Management and Cost Accounting
  • Consumer Psychology and Behaviour
  • Financial Management
  • Business Communication

3rd Semester

  • International Marketing Communications
  • Pricing
  • Sales and Distribution Management
  • Current Issues in Marketing
  • Microeconomics
  • Macroeconomics
  • German Law
  • International Law

4th Semester

During your internship, you can use your academic knowledge outside of your studies. You will also get to know the industry better – which provides the perfect foundation for choosing your career. The internship is firmly integrated into your studies so, of course, you do not lose any time.

5th Semester

One out of the three majors:

  • Online Marketing
  • Communication
  • Sales

Regular content:

  • Business & Marketing Research
  • Marketing Controlling
  • Customer Relationship Marketing

Optional semester abroad: You can spend your 5th semester abroad at one of our partner universities, provided that you have successfully completed modules amounting to 90 ECTS credits by the end of the 3rd semester. Further information can be obtained from the International Office.

6th Semester

  • Advanced Research and Academic Writing
  • Entrepreneurship & New Venture Management
  • Strategic Marketing Management
  • International Marketing Project
  • Bachelor Thesis & Colloquium

Specialize

In the International Marketing Bachelor program, you can opt for one of 3 majors to develop your specialization.

  • Sales
  • Communication
  • Online Marketing

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Internship

During your internship, you can use your academic knowledge outside of your studies. You will also get to know the industry better – which provides the perfect foundation for choosing your career. The internship is firmly integrated into your studies so, of course, you do not lose any time.

  • You can take your internship in Germany or abroad.
  • The internship usually lasts five to six months.
  • Make your first contacts in the industry.
  • Enrich your CV with an important position.
  • Use the opportunity to be hired by the company after graduation.

Study Abroad

You would like to spend part of your studies abroad? Our International Office is the central contact point for all topics relating to our partner university network. We support you in the search for a suitable partner university and in preparations for your stay abroad.

The staff of the International Office can inform you about the admission requirements of the partner universities and provide valuable orientation for a successful semester abroad.

  • The semester abroad at one of our partner universities is an optional part of the degree program and depends, among other things, on your academic achievements.
  • Develop your foreign language skills.
  • Gain hands-on experience abroad – academically, personally and interculturally.

Career Possibilities

Marketing Manager

As a marketing manager, you have two fundamental tasks: product communication and brand communication. The basis for the design of all content is a communication and marketing strategy, which is usually developed in close cooperation with the management. The instruments and channels for an effective marketing approach (“marketing mix”) are also elaborated. Actual advertising campaigns can then be tackled afterward. This requires a deep understanding of the product world, the target groups, and the market.

The marketing manager is at the heart of the business - at the interface between business management, research and development, product management, sales, service, and the customer.

Product Manager

As a product manager, you manage a product or service by coordinating various business units, all of which are jointly responsible for this product. This includes development, production, marketing, and distribution. Your job is to maintain and organize the overall view, to think creatively and innovatively and to keep an eye on the sustainable success of the product.

Sales Manager

In the area of sales, you distribute products and services of a company to customers – either directly to private consumers, i.e. Business-2-Customer (B2C), or to corporate customers, i.e. Business-2-Business (B2B). In order to score points here, you must keep an eye on the market and sales trends. Your duties also include consulting and support of existing customers as well as new customer acquisition. You also create offers and conduct negotiations.

Last updated Feb 2020

About the School

IUBH Campus Studies at IUBH University of Applied Sciences offers on-campus degree programs that have a strong international focus: all courses are taught in English, the curriculum is aligned to the ... Read More

IUBH Campus Studies at IUBH University of Applied Sciences offers on-campus degree programs that have a strong international focus: all courses are taught in English, the curriculum is aligned to the future needs of international companies. Professors and students from over 85 nations meet and work together on–campus. Read less
Bad Honnef , Berlin , Munich + 2 More Less