Globalization and the speed of information in the 21st century have increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T shaped qualifications) have become vital in today’s internationalized economy where media and the speed of communication have become as important as the fundamentals of good business administration.
Students of the International Management programme will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist. A set of electives will allow you to deepen your expertise in the areas of Commerce, Service Management or International innovation management.
Learning By Doing
Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real-life scenarios, usually in co-operation with external businesses and partner companies.
Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.
Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (Macromedia’s 6+1 programme).
Programme duration 7 semesters
Programme deadline Winter term: Non-EU 15/06; EU 15/08