Study Program Created In Cooperation With The Employers

The undergraduate professional study program of International Hospitality and Tourism Management prepares students for management functions in tourism, hospitality and hotel industry.

Tourism is one of the most perspective industries in the world, a significant export product and generator of employment. Increasing market value in tourism requires having high-quality professional and management staff.

International Hospitality and Tourism Management study program is aimed at quality improvement of experts by introducing new additional knowledge and skills through specialization. The study program is implemented in accordance with the Bologna process and lasts for six semesters, i.e., three years. In the third semester, students choose between one of the three specialized fields of study: Destination Organizations and Companies Management, Hotel Management or Gastronomy. The sixth semester is entirely dedicated to practical training.

Who Is The Study Program Intended For

The undergraduate professional study program of International Hospitality and Tourism Management at University College Aspira is intended for those who wish to be educated for managing functions in tourism and hotel industry, as well as those who are already employed, but want to improve the existing and acquire new knowledge and skills.

Tourism is without any doubt one of the most promising industries in the world, and for many countries, it is an important export product as well as an employment generator. Nowadays, tourism is a social and economic fact which is an indispensable part of modern civilization in the international community. Tourism is one of the general characteristics of the times we live in.

The history of tourism shows that systematic planning is one of the decisive factors for the development of tourism adapted to the needs of tourists and the receptive community, and management in tourism is a special concept and a way of managing business activities which enables achieving satisfaction of tourist customers, as well as realization of revenues and other objectives.

Education and training are the key resources of modern business and its development. Thus an adequate training of staff in the hotel industry and tourism is a precondition for competitive advantages of a particular community, raising productivity and increasing market value.

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Education Objective

The objective of the study program of International Hospitality and Tourism Management is the qualitative improvement of professionals to work in the hotel industry and tourism by introducing new and additional knowledge and skills through specializations. Specialization is organized so that students after finishing the fourth semester choose in the fifth semester between two fields of study, namely: Hotel Management and Management of Destination Organizations (DMO) and Companies (DMC). This kind of specialization provides students with knowledge which is applicable and required in the labor market, and which is relevant in the international context.

Students will be competent to do management and administrative work in: tourist boards, travel agencies, associations, tourist associations, departments of tourism in city governments, departments of tourism in the County, the Department of Tourism at Ministry of Tourism, hotel facilities, business systems, event management companies, marketing agencies, marketing communication agencies, marketing management departments, consulting companies, and other; as well as in general; managing companies in different branches of economy, trading, etc.

Specialized Fields Of Study

Hotel Management

The study program of Hotel Management, with the help of top experts and academic lecturers with rich expertise and experience. The main objectives of this program are individualized work in small groups with direct mentoring supervision by assistants and teachers; high level of vertical and horizontal student mobility; a large number of elective courses that students may choose at any other higher education institution.

Destination Management Organizations (DMO) And Destination Management Companies (DMC)

For the sustainable development of modern tourism, key intermediaries are those that are connecting the supply with demand. Destination Management Organizations (DMO) are of a public character and aim at managing destination development, marketing of destinations, as well as fostering cooperation between the public and private sector.

Gastronomy

Thanks to its unique culinary offer, Croatia is quickly becoming one of the top gastronomic regions. The study program of Gastronomy will teach you everything about cooking, restaurant and kitchen management. Our international and local top chefs and gastronomy experts will pave the way for all the challenges in your culinary career.

Duration Of The Study Program

The study program lasts for 3 years (6 semesters), and it is implemented both as a full-time and part-time study program. After finishing the study program of International Hospitality and Tourism Management students obtain, under the provisions of the Bologna process, at least 180 ECTS credits and the professional title of:

  • Bachelor of International Hospitality and Tourism Management (B. Econ.)

Learning Outcome For The Study Program

The anticipated learning outcomes achieved by the completion of this professional study will enable students the following competencies:

  • to recognize the significance and role of tourism on a national and international basis (from the aspect of the whole society and the individual)
  • to apply skills that will be related to tourism development planning as well as tourism supply management
  • to create a unique tourist product and place it on an international consumer market
  • to design an offer for a tourist destination based on tourism needs and demand
  • to communicate with participants of a certain tourist destination in an appropriate manner
  • to apply marketing concepts to the international tourism industry
  • to apply management functions and techniques in tourism and the method of managerial forecasting
  • to conduct market research in the development of effective strategies and plans for the implementation and control of business goals and activities in tourism
  • to create a financial plan for a tourist organization or company
  • to identify the positive and negative effects of tourism development on the environment and identify the boundaries of tourism development without space saturation while achieving the desired economic effects
  • to apply the principles of sustainable development as a fundamental condition for the development and preservation of a tourist destination
  • to create an adequate tourist offer based on established tourist resources and attractions
  • to apply legal acts and laws in international tourism business
  • to combine applied mathematical methods for making strategic business decisions
  • to use modern information technology in business
  • to understand the importance of gastronomy and enology in creating a complete tourist experience
  • to get acquainted with the techniques and history of cooking
  • to get acquainted with modern culinary trends and learn how to apply them
  • to meet experienced chefs and participate in their workshops through modern teaching,
  • to apply learned knowledge in modernly equipped kitchens
  • to gain a special experience of getting acquainted with traditional Croatian gastronomic and enological products through excursions
  • to apply the principles of the international transaction of products, services, capital and labor, solving practical cases and problems from a real business world

Semester Overview

Semester I

  • Principles of Economic
  • Business Mathematics
  • Basics of the International Tourism
  • Business Communication in the International Market
  • Business English I
  • Physical Education

Semester II

  • Computer Science
  • International Management
  • International Marketing in Tourism
  • Tourism Geography
  • Business English II
  • Physical Education II

Semester III

  • Principles of Accounting
  • Travel Agencies and Tour Operators
  • International Commercial Law
  • Management of Selective Forms of Tourism
  • Second foreign language I
  • Physical Education III

Semester IV

  • Entrepreneurship in the Hotel Industry
  • Catering and Tourism
  • Sustainable Development in the International Tourism
  • Economics of the International Hotel Management
  • Business Statistics
  • Second Foreign language I*
  • Physical Education IV

Hotel Management

Semester V

  • International Hotel Management
  • Sales and Front-Desk Operations
  • International Management of Gastronomy and the Technology of Food and drinks
  • Human Resource Management
    • 1. Elective course orientation
    • 2. Elective course orientation

Semester VI

  • Student Practical training/ Business Project in Tourism
  • Final Thesis

List Of Elective Courses

  • International Destination Management
  • Word Cultural Heritage and Tourism
  • Development of Destination Management Organizations
  • Sports Management in Tourism
  • Tourism Organization and Policy
  • Nautical Tourism
  • Third Foreign language I
  • Financial Management
  • E-business in Tourism
  • Event Management
  • Third Foreign language II
  • Internet marketing in Tourism

Destination Management Organizations (DMO) And Destination Management Companies (DMC)

Semester V

  • International Destination Management
  • World Cultural Heritage and Tourism
  • Development of Destination Management Organizations
  • Human Resource Management
    • 1. Elective course orientation
    • 2. Elective course orientation

Semester VI

  • Student Practical training/ Business Project in Tourism
  • Final Thesis

List Of Elective Courses

  • International Hotel Management
  • Sales and Front Desk Operations
  • International Management of Gastronomy and the Technology of Food and Drinks
  • Sports Management in Tourism
  • Tourism Organization and Policy
  • Third Foreign language I
  • Nautical Tourism
  • Financial Management
  • E-business in Tourism
  • Event Management
  • Third Foreign language II
  • Internet marketing in Tourism

Why Study At ASPIRA

Accomplishing International Career In Tourism

A large number of foreign lecturers who have a significant scientific and professional career are involved in the study program and are ready to share their experiences with the students. In addition, through numerous guest lectures, students get familiar with rich examples of everyday practice that can significantly contribute to their future business. Students are offered the option of attending professional practice in numerous world hotels and organizations, thus gaining top practical experience first hand. Knowledge gained at University College Aspira enables work competitiveness in any of the world’s hotels and organizations.

Professional Practice In World Leading Hotels And Tourist Organizations

The study puts emphasis on professional practice, which goes through all the years of study. Most of the professional practice (daily, 8 hours, 4 months) is conducted in the last semester of the study, and it is devoted entirely to the acquisition of practical knowledge and skills in hotels or destination management organizations and companies. In this way, students become familiar with their future business and gain significant contacts that can help them in their day-to-day business. Students have the opportunity to choose a number of prestigious international hotels and organizations as a place for conducting a practical part of learning.

Top International Lecturers

Top international experts in the field of tourism teach on most of the course. Students thus receive contemporary tourist theoretical knowledge. The lecturers are well acquainted with contemporary tourism theory and have specific professional knowledge that they have applied in practice.

Real Tourism Study In English And Croatian Language

The study of International Management in Hotel and Tourism offers lectures that follow the global trends in education. As foreign lecturers participate in lectures, they are held both in English and Croatian language. In this way, students adopt highly professional tourist knowledge and strengthen the knowledge of foreign language, which has become a mean of communication on the world market for decades now.

Possibility Of Continuing The Study On Partnership University In Switzerland

Aspira has cooperated with the prestigious Swiss hotel management university Hotel Institute Montreux, which allows only to Aspira students to continue their studies and acquire a double diploma (Swiss and American one) under customized conditions. This collaboration confirms the high quality of Aspira study programs, as this foreign university fully recognizes the qualifications acquired on Aspira.

Each student has the opportunity to acquire two diplomas at the University College Aspira. The first refers to the bachelor’s degree in international hotel management and tourism, which is acquired after gaining 180 ECTS credits and a thesis defense. The second diploma refers to a course for a Branch Manager, which takes place within the Department of Lifelong Learning at the University College Aspira. Students can attend the course free of charge and take an exam for Branch Manager, which enables them to open a travel agency. Professional exams are conducted based on the solution of the Ministry of Tourism Class: 334-01 / 13-01 / 50; Reg.: 529-06-13-03 of 2 April 2013.

Participate In Numerous Expert Workshops

Throughout the course, students attend compulsory professional workshops by which they gain practical knowledge in the real workplace. Every successful hotel manager needs to know how to manage all the hotel departments and maximize all resources. Professional workshops include areas such as room management, food and beverage department, reception, sales, but also bartending, sommeliers, cooking, serving, etc. Equally, it is imperative that students learn about the culture of each destination, the destination or hotel security, the history of the destination, storytelling, and workshops directed to determine valid goals, time management, employees, etc.

Follow The Lectures Online Using Modern Technology

University College Aspira allows its students a distance learning system using modern technology. Each student can access the e-learning system and find all the materials necessary to master the learning material. This way, students have all the necessary literature and information. The system can be accessed at any time of day and from any location.

Dress Code Adapted To Top International Standards

Following the Swiss model of study applied at the University College Aspira, as well as the advice of numerous hoteliers and tourist organizations, students are dressed in accordance with a formal business dress code. In this way, they are immediately acquainted with the standards of their future business.

Meal Subsidies For Regular Students

All students studying at the University College Aspira have subsidized student meals as well as all other rights realized by all other regular students in Croatia. This includes membership in the University Library, teaching materials, right to accommodation at a student home, a seminar for a Branch Manager, individual consultations with teachers, and many other benefits.

Admission Procedure

To The Undergraduate And Graduate Study Programs In English

I. Application requirements:

Following candidates may apply for the Undergraduate Study:

  • 3 or 4-year secondary education completed (general or vocational)
  • Proficient in the English language: TOEFL (min. score 500) or IELTS (min. score 5.0)

Following candidates may apply for the Graduate Study:

  • Undergraduate study completed (Bachelor degree holders)
  • Proficient in the English language: TOEFL (min. score 500) or IELTS (min. score 5.0)

II.The steps of the application process:

Step 1: Applicant completes the application form

Step 2: Applicant e-mails the following scanned documents (in PDF, JPEG, Ms Word or OpenDocument format):

  • 1. Passport copy
  • 2. Certificate of citizenship or appropriate proof of citizenship (ID card copy)
  • 3. Birth certificate (in the English language)
  • 4A. Educational documents for Undergraduate Study:
    • 1. diplomas of completed secondary level of education in the original language
    • 2. diplomas of completed secondary level of education in English or Croatian language, certified by an authorized institution
  • 4B. Educational documents for Graduate Study:
    • 1. Undergraduate diploma (bachelor's degree) in the original language
    • 2. Undergraduate diploma (bachelor's degree) in English or Croatian, certified by an authorized institution
    • 3. Transcript of records in English or Croatian, certified by an authorized institution
  • 5. Proof of English proficiency (unless prior education was in English)
  • 6. CV and Motivation letter

The required documents should be sent by e-mail to the International Relations Office at tihana.banko@aspira.hr

Step 3: After reviewing the application, within 3 working days, ASPIRA arranges the admission test interview with the applicant via Skype. The purpose of the interview is to discuss competencies, skills and motivation for the study.

Step 4: Following the successful interview, within 3 working days, ASPIRA will e-mail Conditional Offer Letter to the applicant, stating that he has been accepted to the study program on the condition that:

  • 1. Applicant sends Originals of all required documents, by DHL or post for foreign qualification cess.
  • 2. Applicant sends Proof of payment for the recognition procedure in the amount of 200 EUR (bank charges not included)

Step 5: For Undergraduate Study, ASPIRA coordinates diploma recognition procedure with the appropriate government agencies.

ASPIRA will send all educational documents of applicants to:

  • a) Education and Teacher Training Agency – recognition of qualifications attesting the completion of general secondary education.
  • b) Agency for Vocational Education and Training and Adult Education – recognition of qualifications attesting the completion of vocational secondary school programs.

For Graduate Study, recognition procedure for is done by ASPIRA in cooperation with the Agency for Science and Higher Education. The procedure consists of:

  • Application for the academic recognition of foreign higher education qualification
  • Diploma validation
  • Cost of DHL in case applicant is rejected after the recognition procedure or visa procedure

Step 6: ASPIRA sends an official Letter of Acceptance by DHL or post

  • Agencies can take up to 30 days to process the documents, so the student can expect to receive a letter (or information on the denial of acceptance) within 20-40 days
  • Note: the fee for recognition procedure (200 EUR) is non-refundable.

Step 7: Student signs a Letter of Guarantee.

  • ASPIRA will ask the student to sign a Letter of Guarantee, which states that the student is obliged to pay the tuition fee immediately (within 5 working days) of visa approval.

Step 8: Student applies for a visa

Mandatory documents required by the Ministry of Foreign Affairs:

  • valid travel document (the validity period of the travel document should exceed that of the visa by three months, travel document must be issued in the previous 10 years, travel document must contain at least two empty pages for the visa)
  • a 35x45 mm color photo
  • evidence of travel health insurance
  • evidence of paid visa fee
  • documents that prove:
    • the purpose of the stay in Croatia – ASPIRA's Letter of Acceptance
    • ensured accommodation
    • means of subsistence to cover the stay in Croatia and the return to the country of origin or a third country
    • means of transport and the intention to return to the applicant's country of origin or a third country

Additional documentation (depends on the country):

  • Travel insurance
  • Additional medical tests

Step 9: If the visa is approved, the student sends a copy of the visa to ASPIRA and pays the annual tuition fee.

Step 10: Upon arrival, the student is required to visit the Students Office not later than two (2) days before the classes start and submit the following documentation:

  • two photos (3.5 x 4.5 cm)
  • passport and visa copy
  • the enrolment fee for the graduate study - 30 €, payable at the Students Office or online
  • signed agreement University – Student (as prepared by the Student's Office).

III. Duration of study:

The Undergraduate Study (Bachelors) lasts for 3 years (6 semesters). Upon completion, graduates acquire, according to the provisions of the Bologna Process, 180 ECTS credits.

The Graduate Study (Masters) lasts for 2 years (4 semesters). Upon completion, graduates acquire, according to the provisions of the Bologna Process, 120 ECTS credits.

The academic year is divided into two semesters: October to March (Winter Term) and March to July (Summer Term), with no academic activity from mid-July to mid-September.

IV. Student intake and application submission:

There are 2 (two) intakes of students per academic year – Summer Term (March start) and Winter Term (October start)

Deadline for application submissions:

  • For Summer Term – 1st December
  • For Winter Term – 1st May

Only applications that are received within the above-mentioned deadline will be considered valid for evaluation.

All applications must be submitted by e-mail.

Program taught in:
  • English (US)

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Last updated March 12, 2019
This course is Campus based
Start Date
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Duration
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Price
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Dec 1, 2019
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