Bachelor in Trend Research & Concept Creation in Lifestyle


Read more about this program on the institution's website

Program Description

This international four-year bachelor programme consists of a comprehensive, two-and-a-half year foundation phase, during which students learn all about the lifestyle sectors (health, food, human movement, leisure, appearance, work and living). Each component entails a practical assignment related to its field of activity; either a trend report or a concept for a company that operates in this particular field.

From the first day on, students are assigned tasks for companies within the lifestyle industry. They are taught and trained by professional lecturers who most of the time work in the industry themselves. The first year students are based in Tilburg.

From the second year on, we also invite students to study at our partner cities (and universities) in New York, Seoul, London and Cape Town to continue their studies. Furthermore, they familiarise themselves with four core activities: trend research, concept development, realising concepts and consultancy on how to implement concepts.

The final one-and-a-half years are dedicated to specialisation in at least two lifestyle sectors.

The core activities of these creative entrepreneurs entail analysing trends, developing lifestyle concepts, realising products and services and consulting on how to implement these.
Our students attend the following courses: trend research, trend analysis, general research, target group knowledge, creating concepts, creative thinking, service design thinking, marketing and communication, entrepreneurship, project management, business modelling, visual language, academic career guidance, 21 century skills, English and Adobe Photoshop / InDesign / Illustrator.


Admission Requirements

As a prospective Bachelor's student, you must have a higher secondary education diploma equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. This means:

  • For Dutch students: vwo-, havo- or mbo-diploma
  • For German students: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife)
  • For students with other nationalities: senior high school diploma/ GCE or equivalent e.g. the British GCE A-levels or GCSE grades A, B or C, International Baccalaureate, the French Baccalaureat or the American High School (top stream or plus 1 year college)

Besides your diploma, please provide additional academic qualifications if available (especially in the fields of mathematics and economics). E.g. additional courses, workshops, projects or participation in competitions.

Language requirements

For the English-taught programmes, the minimum English language proficiency required is explained in the following table:

  • IELTS 6.0
  • TOEFL paper 550
  • TOEFL computer 213
  • TOEFL internet 79/80
  • TOEIC* 670
  • Cambridge ESOL CAE-C

* only if the units 'Speaking and Writing' and 'Listening and Reading' have been passed succesfully.

The level of English proficiency must always meet the entry requirements for the chosen Fontys programme. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

Career Prospects

Concept developers in lifestyle analyse trends and develop marketable lifestyle concepts that improve quality of life. They end up at departments such as marketing, innovation, research & development or new endeavours within companies and organizations.

The companies hiring these students are in internationally operating lifestyle industries, for example IKEA, Unilever, Rituals, HEMA, Philips or Weleda. There is also a growing number of agencies that use knowledge of trends and consumer needs in order to develop concepts for their customers. Concept developers in lifestyle can also opt for self-employment as a creative entrepreneur.

Last updated Nov 2020

About the School

Fontys provides education and research. As a broad-based university, we are the largest public knowledge institute in the southern Netherlands.

Fontys provides education and research. As a broad-based university, we are the largest public knowledge institute in the southern Netherlands. Read less
Eindhoven , Tilburg , Venlo + 2 More Less