Bachelor in International Event Management

Get creative

Events are a huge global business with many well-paid jobs. Graduates with creativity and the desire to organize things have great opportunities here. With a strong international orientation, the International Event Management program prepares you for a career in the international event, trade fair, and media industry. Potential employers include event and PR agencies, corporate marketing departments, international exhibition and conference organizers, associations, and cultural and sporting events.

Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.

Facts & Figures

Brief explanation from IUBH Professor Jäger

Event Management | A brief explanation from IUBH Professor Dieter Jäger from IUBH on Vimeo.

What you will learn from us

The International Event Management program is practice-oriented and provides you with specific management knowledge for trade fairs, exhibitions, congresses, and corporate events, as well as business fundamentals.

• Gain detailed knowledge of specific management and marketing topics – trade shows and exhibitions, congress and corporate event preparation and execution, and strategic event communication.
• Practice-based courses help you understand the event industry from the ground up.
• You deal with event projects, budget planning, financing, and event supervision.
• You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.
• You work on additional qualifications such as advanced foreign language skills and organizational theory.

Course of study at a glance

1st Semester

• Business Statistics
• Principles of Organisation & HR Management
• Principles of Service Marketing & Management
• Financial Accounting
• Introduction to International Events
• Applied Management of International Events

2nd Semester

• Business Mathematics
• Management and Cost Accounting
• Trade Fairs & Exhibitions
• Sport Events
• Cultural Events
• Microeconomics

3rd Semester

• Principles of Research and Academic Writing
• Corporate Events
• Macroeconomics
• Financial Management
• Meeting Industry Project
• Business and Marketing Research

4th Semester

During your internship, you can use your academic knowledge outside of your studies. You will also get to know the industry better – which provides the perfect foundation for choosing your career. The internship is firmly integrated into your studies so of course you do not lose any time.

5th Semester

Chose one out of five majors:

• International Event Management
• Sustainable Hospitality & Event Management
• Digital Marketing
• Human Resource Management
• International Studies (semester abroad)

Regular content:

• German Law
• International Law
• Entrepreneurship & New Venture Management
• Principles of PR and Media

Optional semester abroad: You can spend your 5th semester abroad at one of our partner universities, provided that you have successfully completed modules amounting to 90 ECTS credits by the end of the 3rd semester. Further information can be obtained from the International Office.

6th Semester

• Digital Media
• Advanced Research and Academic Writing
• Intercultural Aspects of Events
• Advanced Event Studies
• Bachelor Thesis & Colloquium

Specialize

In the International Event Management Bachelor program, you can opt for one of 6 majors to develop your specialization.

• Human Resource Management
• Digital Marketing
• Sustainable Hospitality & Event Management
• International Event Management

Matheus Bertelli / Pexels

Internship

During your internship, you can use your academic knowledge outside of your studies. You will also get to know the industry better – which provides the perfect foundation for choosing your career. The internship is firmly integrated into your studies so, of course, you do not lose any time.

• You can take your internship in Germany or abroad.
• The internship usually lasts five to six months.
• Make your first contacts in the industry.
• Enrich your CV with an important position.
• Use the opportunity to be hired by the company after graduation.

Study Abroad

You would like to spend part of your studies abroad? Our International Office is the central contact point for all topics relating to our partner university network. We support you in the search for a suitable partner university and in preparations for your stay abroad.

The staff of the International Office can inform you about the admission requirements of the partner universities and provide valuable orientation for a successful semester abroad.

• The semester abroad at one of our partner universities is an optional part of the degree program and depends, among other things, on your academic achievements.
• Develop your foreign language skills.
• Gain hands-on experience abroad – academically, personally and interculturally.

Career Possibilities

Event Manager

As an event manager, you work at agencies, public institutions or companies. While you look after different and changing clients in an agency, with other employers you may only be responsible for your own company. In agencies, you can take on responsibility quickly and look after your own projects early, but you usually have more regular working hours in companies.

Conference Organiser

As a conference organizer, you are faced with the constant challenge of developing existing conference concepts and breaking new ground. You are responsible for the conception, implementation and equipment of the event, implement meeting points for trade fair visitors and exhibitors, suppliers and providers and ensure the process runs smoothly.

Event & Banquet Manager in Hotels

As a banquet manager, you take care of advertising and selling events and are responsible for the entire area, from the development of the offer, to the planning and implementation, to the billing. The design of advertising materials and the preparation of a cost estimates for specific inquiries are also part of the job. When an event is booked, you provide for the appropriate premises and inform kitchen, bar and service. For events outside the facility, you are responsible for all planning and supervising work, as well as for the final bill.