Bachelor in International Business


Program Description

Bachelor of International Business

Location: Arnhem
Duration: 4 years
Degree: Bachelor of Business Administration
Course start: September or February

Are you business-minded? Are you driven to be the best? Are you open-minded towards people from other cultures? Then the Bachelor’s course International Business (IB) would be a good match for you. This innovative and flexible course will equip you for the dynamic and fast-paced world of international business.

In the first year, you receive a solid foundation in all the facets of international business. From the second year you focus on one of four specializations:

  • Finance
  • Management
  • Marketing & Sales
  • Supply Chain Management

The specializations will be described in more detail below.
In the 3rd year, you will gain valuable international experience during your work placement and study abroad. What’s more, you can choose for how long you want to go abroad: from 6 to 18 months. In the 4th year of your course, you work in a team of students on a project for a company. The final step is conducting research for an internationally oriented organization: your graduation assignment.

Theory and practice

HAN’s courses are renowned for their seamless integration of theory and practice. This is because the institution works in close collaboration with the professional field. Approximately 65% of the focus of the course will be on theory, while 30% will be spent on group projects and assignments for real companies as well as internships. So when you graduate, you’ll have the knowledge and skills that employers are looking for. Another 5% will be reserved for study coaching: your personal study career coach who will guide you and help you with any questions you may have.


As an international business professional, you will need to do research to validate the choices you make and the advice you give to companies. This starts with a sound judgment of the sources. During the course, you learn how to tell the difference between reliable and unreliable sources. The course also addresses other valuable research skills. These will be crucial when doing market research for a company that wants to expand into another country, for example. When do you need to answer questions such as: Is there a feasible market in that country? Which target group should we focus on? Which resources should we use to get the best results? Questions you’ll be able to answer by putting your research skills to work.

What can I expect?

1st year
During the 1st year, you get a solid foundation in all areas of international business. This gives you a good idea of where your talents and interests lie so you can make an informed choice about your specialization. You also study a foreign language in your 1st year: Dutch, Spanish, French or German.

Course overview

  • Marketing & E-business
  • Intercultural Awareness
  • Dutch/Spanish/French/German
  • Finance & Accounting
  • Change Management
  • Supply Chain Management & E-fulfilment
  • Research & Critical Thinking

2nd year
During the 2nd year, you focus in more depth on your chosen specialization. A vital aspect of doing business in an international setting is being able to understand other cultures. So an essential part of this course is developing cultural awareness and building up a solid international network. In the second year, you will choose your specialization: Marketing & Sales, Management, Finance, or Supply Chain Management.

  • Finance

As a finance expert, you operate at the company’s financial heart. It’s your job to develop and control procedures and systems so that decision-making is based on objective analysis and quantifiable information. Themes covered in this specialization are international and corporate finance, accounting, risk management, external reporting and taxes, business communication and performance management.

  • Management

In the Management specialization, you learn how to support and advise businesses to tackle the changes in today’s globalizing world. Themes covered are E-business, sustainability, change management, innovation, leadership, project management and new types of businesses. You also study either Dutch, German, French or Spanish and learn to communicate in this language for business purposes.

  • Marketing & Sales

The main themes covered in Marketing & Sales are entering new markets abroad, international account management, improving international sales, international marketing, and E-commerce. In this specialization, you learn how a company can expand into the global marketplace by investigating crucial marketing and sales questions, such as: What do customers want? Which new markets are potentially interesting? You also study either Dutch, German, French or Spanish and learn to communicate in this language for business purposes.

  • Supply Chain Management

The supply chain covers the entire track: from raw materials, through production and distribution, into the hands of the customer, patient or client. As a supply chain manager, you’re constantly weighing three competing interests: the customer needs, the operational possibilities and the financial consequences. Your job is to find a balance between these interests and devise the best possible solution to ensure products or services are at the right place at the right time.

3rd year

  • Study Abroad

In the 3rd year, you broaden your knowledge and international orientation by studying at a foreign university for a semester. HAN University of Applied Sciences has over 280 partner universities across the globe. Get a taste of university life in another country and strengthen your foreign language skills at the same time!

  • Work placement

The work placement in your 3rd year will be a great asset to both your studies and your CV. You get to experience business life first-hand. Not only do you learn about business practices in your field of specialization, you also learn about your own performance in a professional situation. You might be sharing knowledge and soaking up experiences in the offices of Deloitte Consulting, KLM, BMW, or L’Oréal, to name but a few.

4th year

  • In-company Graduation Assignment

In your 4th year, you apply the knowledge, insight, and skills you’ve gained during your studies to conducting research for an actual company. The aim is to develop a solution for a strategic business problem at that company. Depending on your specialization, this could be:

  • Strategic e-business plan (Marketing & Sales)
  • Supplier lead time reduction plan (Supply Chain Management)
  • Business performance measurements plan (Finance)
  • Management innovation plan (Management)

This assignment is done individually and on a project basis for a company of your choices, such as Philips, Siemens, Tesla, Kraft Heinz or Heineken.

International setting

Arnhem Business School is home to students from around 60 different countries. This mix of students will make your time studying here a truly international one. You’ll pick up valuable cultural lessons from your study mates, learn a foreign language, work on international projects and have multiple opportunities to go abroad. While this international flavor is the very thing you’re looking for, you might find it hard to adjust to your new environment at first. That’s why we offer student-mentors to help you settle in. During your first semester, they help you make new friends, find your way around, plan your studies and deal with cultural differences. Once you’re settled, you can enjoy being part of the lively Arnhem Business School community: an invaluable international network that will stimulate your creativity and entrepreneurial spirit.

Career prospects

International Business prepares you for a global and dynamic career in the rapidly changing business environment. Attending meetings, writing reports, traveling, liaising with clients, analyzing data, negotiating, networking: it’s all in a day’s work for IB graduates. Typically you can start in the entry or middle-management positions in management, finance, supply chain management or marketing at international companies and innovative enterprises in all sectors. Later on, you can progress to middle and senior management positions.

Our graduates get jobs as:

  • Marketing Manager
  • Business Consultant
  • Financial Analyst
  • Project Manager
  • Supply Chain Manager
  • Account Manager

Masters degree?

After graduating you can always continue your studies at any number of universities across the globe. For example, you could do a Masters degree in:

  • International Business and Management
  • Business Administration
  • Financial Management
  • Supply Chain Management
Last updated Mar 2020

About the School

HAN strives to be one of the top universities of applied sciences in the Netherlands. With campuses in both Arnhem and Nijmegen, in the east of the Netherlands, HAN has over 30,000 students.

HAN strives to be one of the top universities of applied sciences in the Netherlands. With campuses in both Arnhem and Nijmegen, in the east of the Netherlands, HAN has over 30,000 students. Read less
Nijmegen , Arnhem + 1 More Less