Bachelor in International Business

A three-year program that is ideal for students who want to study international Business in France with classes taught in English. The Bachelor in International Business is designed for students who are eager to stand up to the challenges of the global business landscape and have the ambition to make a serious impact in shaping our society. With an equal mix of theoretical and applied courses, our Bachelor in International Business provides students with a solid understanding of the international business environment.

Highlights

• Ideal for international students who want to study business in France and wish to follow a program taught in English.
• A truly international specialization (professors and students in this program come from a wide array of different backgrounds with students of around 35 nationalities studying in this specialization)
• A balanced mix of academic and professional learning experiences
• One semester abroad possible (2nd year) in our partner universities
• A focus on business practices in three geographical areas
• A focus on an industry sector of your choice (Wine & Gastronomy, Wellness, Luxury, sports)

• To provide graduates with the necessary skills and knowledge in a certain industry so that they can make an effective contribution to an organization in the capacity of junior manager.
• To develop students’ critical appreciation of the role of managers in a global context with a focus on a chosen geographical location (Asia, Europe, America, Middle East, Africa) and an industry sector.
• To prepare students to plan and pursue their own continuing professional development with the ability to specialize in the third year.
• To equip students with analytical and evaluative skills, i.e. develop students’ understanding, judgement, and problem solving skills with an ability to communicate to a broad public.
• To enhance students’ appreciation of cultural differences.

The Bachelor in International Business is designed to meet the recruitment needs of companies:

• The personal & career development program, combined with corporate experiences (consultancy projects and internships), helps students succeed in finding a job
• Students can continue their studies in the Master’s programs (subject to conditions of admission) which allows students to specialize even further in a two-year period

Job Opportunities

• Community Manager
• Area Manager
• Sales Manager
• Marketing Project Manager
• Business Developer
• Digital Marketing Manager

The program alumni work today at Bayer, Walt Disney Company, LCL in France, in Europe, in the US or back in their home country

Semester 1

Core Courses

• Societal and Environmental Issues
• Principles of Accounting
• Financial Mathematics
• International Contract Law
• Consumer Psychology
• Entrepreneurial Process and Creativity

Language

• French Language // Spanish Language (for students who are bilingual in French and English)

Electives (Students must choose one from the catalog)

Professionalization

• Project Development: Organization of Global Village
• Buddy Program
• Student Association
• Promote (Personal and Career Development)

Semester 2

Core Courses

• Organization and Innovation
• Fundamentals of Marketing
• Management Accounting
• Environments: Cultural, Political, and Legal
• Geopolitics and Media Analysis
• Interculturality
• Effective Communication

Language

• French Language // Spanish Language (for students who are bilingual in French and English)

Electives (students must choose one from the catalog)

Professionalization

• Promote (Personal and Career Development)
• Company Visits
• Student Association

Semester 3

Core Courses

• Human Resource Management
• Principles of Economics
• Economic Development and International Relations
• Financial Analysis
• France in the 21st Century
• Market Research

Language

• French language // Spanish Language (for students who are bilingual in French and English)

Electives (Students must choose one from the catalog)

Professionalization

• Promote (Personal and Career Development)
• Business Game
• Organization of the International Week
• Student Association

Semester 4 (Possible abroad)

Core Courses

• European Union, Economic & Legal Environment
• International Marketing
• Entrepreneuship & Business Plan
• The Social Impact of Globalization and Innovation
• Building Digital Competences
• Ethical Dimensions of International Business

Language

• French language // Spanish Language (for students who are bilingual in French and English)

Professionalization

• Promote (Personal and Career Development)
• Internship 2 months / Solicity
• Organization of International Week
• Student Association

Semester 5

Core courses

• Marketing Strategy
• Cross-Cultural Management
• International Business Negotiation

Languages

French language // Spanish Language (for students who are bilingual in French and English)

Geographical Focus (choice of 3 conferences)

• Doing Business Abroad (workshops)
• Conference cycle zoom on geographical area (3 x 2 hours)

Option: students must choose one specialization that they will follow for the whole academic year

Option #1 Digital Marketing

• Digital Marketing and Innovation
• Marketing Communication
• Social Media and Community Management

Option #2 International Business

• International Trade Techniques
• Geopolitics and Risk Analysis for International Development
• Operations Management

Professionalization

• Promote (Personal and Career Development)
• Company Visit
• Student Association

Semester 6

Core Courses

• Corporate Social Responsibility
• Strategic Management

Language

• French language // Spanish Language (for students who are bilingual in French and English)

Option: students must choose one specialization that they will follow for the whole academic year

Option #1 Digital Marketing

• E-commerce: Distribution and Merchandising in a Digital Arena
• Big Data and Business Analysis
• Information System Management & CRM

Option #2 International Business

• International Finance
• International Business Development
• Supply Chain Management

Sectorial Focus (2 to choose from the catalog)

Wine Industry / Hospitality Management / Social Business / Collaborative economy /

Professionalization

• Promote (Personal and Career Development)
• Internship (4 months)