Bachelor of Business Administration (BBA) Marketing & Communication

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Marketing careers vary a great deal, as the profession comprises many facets and activities. While there are many opportunities, all have a number of things in common, including the stewardship of a concept, a service or a brand and the understanding of the needs and requirements both externally from customers and relations, and internally from the organization or company itself. The communication of a marketing strategy is paramount to the success of a Marketing and Communications officer in any organisation.

That marketing communication can be done in several ways which is why a career in marketing and communication opens several doors as a profession.

Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style and a philosophy. Marketing can be defined as being the intermediary function between product development and sales. It can be seen as the storehouse for advertising, public relations, media planning, sales strategy, and more. Marketing and Communications specialists ensure longevity of a product or company name. They make sure that customers gain a balanced and pleasing feel to the organization or business. A key part of a career in marketing and communication is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand through market research.

The school year at New European College is divided into two terms – Winter Term and Summer Term, and six main blocks which last six weeks each. Each six-week block consists of two lesson weeks, followed by a project week, then two more lesson weeks, followed with an exam week, to complete the module.

Languages and Project Weeks are a key components of the Bachelor program. Language courses are offered at the start of each term for the full three blocks. During Project Week, students have the opportunity to work in teams on a practical case or simulation with the goal to present a final ‘pitch’ and evaluate their experience at the end of the week.

The Marketing & Communication program is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.

During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

Marketing and communications specialists are required in every company and across every industry, so the career potential is unlimited.

Opportunities include:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
• Crisis Management

Many Wittenborg graduates have found direct employment in small sized marketing and communication companies, and some have started their own agencies. These students understand that developing marketing and internal and external communication strategies for companies can be extremely lucrative, specialised work, and that success is often found in the ability to measure solutions. Graduates have also found careers in non profit and government organisations, working in areas such as public relations and international communication.