Bachelor in International Business Administration (BBA) Marketing & Communication


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Program Description

Bachelor of International Business Administration

Coronavirus (COVID-19) Update

Begin your studies online and travel to Germany once your visa has been issued: We are committed to the uninterrupted education of all current, incoming, and future students at New European College. For this reason, we are offering a flexible ‘splendid blended’ option for students – begin your studies online, without further delay and from the comfort of your home, and travel to Germany to continue on-campus studies once it is possible and your visa has been issued. Please contact our Admissions Team directly at so that they can support your individual case and answer any questions you have about blended learning for the 2020-2021 school year.

The bachelor degree program is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice. Through our courses, students are immersed in a wide range of topics, such as Marketing, Finance, Economics, Entrepreneurship, and Communication. Case-studies, project work, corporate visits, guest speakers, and networking events are integrated into the courses allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.

To further refine your skill-sets needed to be a successful manager, foreign language courses, and mandatory work experience, together with additional communication workshops and management seminars accompany your studies.

Whether global corporations, small & medium size, or family businesses – all companies are your potential employers after the successful completion of our bachelor degree program.

Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style, and a philosophy. Marketing can be defined as being the intermediary function between product development and sales.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain, and at the sales pipeline – all areas directly affected by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing, and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

The Marketing & Communication program is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires. Students are introduced to modules such as Mass Communication, Public Relations, and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing, and E-Presence. During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

Last updated Jun 2020

About the School

Together with Wittenborg University of Applied Sciences, New European College offers one of the most modern and forward-thinking approaches to business education in Germany, with Bachelor, Master and ... Read More

Together with Wittenborg University of Applied Sciences, New European College offers one of the most modern and forward-thinking approaches to business education in Germany, with Bachelor, Master and MBA programs fully taught in English. The academic combination of a research-based approach to education, real world mandatory project weeks and continuous evaluation ensures that students achieve highest level of sustainable employability in the 21st century world of business. We combine the virtues of the Dutch’s contemporary and practical approach to business education with the modern American model of small classes and real-world academics. In the sea of formulaic business schools, we stand out. By unleashing our students’ individual strengths, we prepare them to outperform in the business world. Our students’ sustained success is our passion and purpose. Read less
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