The bachelor degree program is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice. Through our courses, students are immersed in a wide-range of topics, such as Marketing, Finance, Economics, Entrepreneurship, and Communication. Case-studies, project work, corporate visits, guest speakers and networking events are integrated into the courses allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.
To further refine your skill-sets needed to be a successful manager, foreign language courses, and a mandatory work experience, together with additional communication workshops and management seminars accompany your studies.
Whether global corporations, small & medium size, or family businesses – all companies are your potential employers after the successful completion of our bachelor degree program.
Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style and a philosophy. Marketing can be defined as being the intermediary function between product development and sales.
Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas directly affected by the marketing and communication strategy.
Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!
The Marketing & Communication program is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires. Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence. During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.