Bachelor in International Business (BIB)


Program Description


Program Duration: 1, 2 or 3 years. September to June

Entry Requirements: High School Diploma or equivalent, 60 ECTS per academic year or equivalent, English proficiency

Full Program Fees: 32,025 € for full three years

Language: English (French option for first 2 years)

Campus: Grenoble, France

Scholarships and Financial Aid available

The Bachelor in International Business:

This Bachelor of International Business offers the opportunity to study a bachelor degree in English at a triple-accredited school. Highly international, this program has been created for students wishing to develop international business skills and knowledge.

The program is open both to international and French students. Students planning a career abroad should definitely consider joining the program.

Our aim is to encourage students to develop the skills and motivation to assume high-level responsibilities in dynamic companies operating internationally, in functions as varied as marketing, management, sales, and export.

The BIB is recognized by the French Ministry of Higher Education and Research under the name of “Chargé d’Affaires Internationales”. The official recognition for the program is referred to as the “Visa”.

Why choose the BIB program at Grenoble Ecole de Management?

  • Gain international exposure through a semester abroad, with a choice of over 20 partner campuses throughout the world
  • Gain up to 8 months company experience through two internships
  • Accelerate your career by choosing a specialized major in Year 3
  • Triple accreditation: AMBA, AACSB and EQUIS
  • Official recognition for the program by the French Ministry of Higher Education and Research
  • International students residing permanently in France can apply for French State higher education scholarships (CROUS)
  • A pioneer in management of technology and multicultural management
  • An ideal balance of theoretical and practical management learning
  • A generalist program in Management and Business taught entirely in English while living in France
  • Smaller classes by comparison to university undergraduate programs and highly interactive teaching methods
  • International faculty with extensive experience of teaching and working in various countries and multicultural environments
  • Participate in Live Business Cases


Year 1: Business Essentials

(Program content below applies to Year 1 - 2020 Intake and is subject to change. Transfer students, please see website)

Fall Semester - 2020

  • Effective Communication
  • Information Technology Skills
  • Intercultural Business Skills
  • Micro Economics and Market Structures
  • Quantitative Methods
  • Project Management 1
  • Personal and Professional Development
  • Languages

Spring Semester - 2021

  • Introduction to Business Law
  • Introduction to Accounting
  • Introduction to Work Psychology
  • Digital Business
  • Principles of Marketing
  • Languages

Year 2: Management Functions

Fall Semester - 2021

  • Managerial and Financial Accounting
  • Organizational Behaviour
  • International Macro Economics
  • Introduction to Technology Management
  • Operations and Supply Chain Management
  • Sales Techniques
  • Project Management 2
  • Language

Spring Semester - 2022

  • Human Resources and Team Management
  • Consumer Behavior for Market Research
  • Corporate Finance
  • Introduction to Negotiation
  • Entrepreneurship
  • Leadership and Followership
  • Language

At the end of Year 1 and 2, students are required to do an internship which can be in France or abroad (see Employability tab for additional details). Students complete up to 8 months work experience through internship.

Year 3: International Focus and Major

Fall Semester - 2022

  • International Perspectives in Marketing
  • Global Strategy
  • Social Responsibility in International Business
  • Innovation Management
  • Geopolitics
  • Language

Study Abroad

Students following the full 3-year program can spend the fall semester of the 3rd year at one of our 20 exchange partner institutions or to study one semester of Hospitality and Tourism at CETT in Barcelona** (see below). Please note academic conditions apply.

Spring Semester - Majors - 2023

Students choose one major, certain prerequisites may be necessary. Majors are subject to student numbers.

Global Management

  • International Finance
  • European Business Environment
  • Contemporary International Issues
  • Business Development in Emerging Economies
  • International Business Law
  • Foreign Language
  • Capstone module*

Finance and Accounting

  • International Finance
  • Financial Markets and Instruments
  • Financial Statement Analysis
  • Budgeting and Reporting
  • International Business Law
  • Foreign Language
  • Capstone module*

Marketing and Advertising

  • International Advertising and Public Relations
  • Brand Management
  • Digital Marketing
  • Sport Marketing and Events Management
  • Sustainable Marketing
  • Foreign Language
  • Capstone module*


  • Entrepreneurial Opportunities
  • Business Planning
  • Entrepreneurial Finance
  • Entrepreneurship in Hi-Tech Sector
  • Sustainable and Social Entrepreneurship
  • Foreign Language
  • Capstone module*

Management of Fasion and Design Industry

  • Fashion Management
  • Brand Management
  • Sustainable Development in the Fashion and Design Industry
  • Design Management
  • Legal Context of Fashion and Design Industry
  • Retail Management
  • Foreign Language
  • Capstone module*

Tourism and Hospitality Management**

  • E-Marketing in the Hospitality Industry
  • Entrepreneurship & Innovation: Business Development Strategies
  • International Hospitality Management
  • Product Development in Heritage Tourism
  • Tourism Mediation
  • Sustainable Management of Tourist Destinations
  • Analysis of Tourist Destinations
  • Capstone module*

(in cooperation with CETT, Bercelona)**

Capstone module

The final module marks the end of the Bachelor program by drawing on different elements of several core modules from an international business perspective. The focus is on teamwork to complete extensive analysis for an international project and to develop a business plan for a product or service in a new market. The issues discussed will be at corporate, sectoral, national and international level.

Examples of BIB Graduate Positions

  • Sales Financial Management
  • Marketing Management (Customer Relation Manager, Junior Product Manager, Trade Marketing, Trade Marketing Manager...)
  • International Business Management
  • Human Resources
  • Logistics Management or International Trade (Export Assistant, Trade Marketing Manager, International Purchaser...)

Examples of BIB Internships

Schneider Electric France, Nespresso, Hertz, Cojean, Carrefour, Lufthansa Technik, Nicolas, Chanel, Sephora, Louis Vuitton...


"The GEM Bachelor in International Business program has been an incredibly rewarding three years. I chose this program for its focus on internationalism regarding study and work opportunities and have been able to live in four countries because of this.

My two internships in Germany and Italy broadened my professional experience as well as cultural understanding, and my exchange to Singapore let me partake in academia in an Asian setting. And between these moves, Grenoble became my home where I could practice my French surrounded by mountains.

I am proud to have attended GEM and to be associated with not only with a school which values diversity, but with an international student body and a worldwide professional network."

Last updated Oct 2019

About the School

Grenoble Ecole de Management (GEM) has earned both national and international recognition. More than just a school, GEM represents an open-ended laboratory through which 8,000 students and 500 employe ... Read More

Grenoble Ecole de Management (GEM) has earned both national and international recognition. More than just a school, GEM represents an open-ended laboratory through which 8,000 students and 500 employees learn and work every day to solve complex problems and overcome major challenges for business and society. Read less
Grenoble , Medellín , Grenoble , Tbilisi , Berlin , Moscow , Île-de-France , Singapore + 7 More Less