Bachelor in Heritage Management


Program Description

Bachelor in Heritage Management

The IFT's BA Heritage Management is a programme designed with the modern hospitality professional in mind. The programme includes 42 courses, an internship (third year) and thesis writing. Following courses are on the list inter alia: Introduction to Heritage Management This course introduces the subject of heritage management and provides a framework of all courses in this subject specialization. The course will principally explore the underlying principles of heritage management. It will examine how heritage management works and how it can form a useful partnership with tourism to manage the common resources that they both share in a sustainable manner. The course aims to provide students with a framework for analyzing the complementary and competing demands made by heritage management and tourism business management. How such demands arise during the planning and development of heritage tourism attractions and products will be discussed throughout the course using local and international examples. Heritage Interpretation The effectiveness of the interpretation and presentation of a heritage asset aids in the understanding of the cultural value of such assets by visitors. This course will address how heritage assets can become attractions that visitors can easily consume and understand (particularly, when the balance of education with entertainment is right). The discussion of interpretation in this course will cover the concepts and techniques for the generation of the messages about the cultural value of the asset or attraction for the visitor. The course will address how visitor experience is central to the absorption of interpretation messages and in the management and planning of such attractions. It will outline the concepts and strategies currently employed for best practice interpretation/presentation and discuss some specific cases in detail. Heritage Charters and Legislation This course introduces the international, regional and local principles and legal frameworks for heritage management. Students are expected to review critically the key charters and local heritage laws and analyze the relevance of the principles stated in the charters and effectiveness of the laws within a given context. The aim of the 6-month undergraduate internship programme is to provide students the opportunity to:

    • Develop skills and competencies for the diversity of occupations and professions in the hospitality and tourism industries and to further explore career directions.
    • Enhance the knowledge they attained in their academic coursework via practice and real-life application of the concepts and principles they have mastered.
    • Networking with professionals, executives, and members of the industry, allowing students to develop professional partnerships and industry connections.
    • Engage in self-learning and pursue topics of interests that can be the subject for their future personal studies.
    • Gain actual work experience and enable them to be functionally ready and effective in their future employment.
  • Explore and carry out entrepreneurial and other creative initiatives.
Last updated Nov 2018

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About the School

Institute for Tourism Studies (IFT), established in 1995, is a public institution of higher education that falls under the governance of the Secretary for Social Affairs and Culture of the Macao Speci ... Read More

Institute for Tourism Studies (IFT), established in 1995, is a public institution of higher education that falls under the governance of the Secretary for Social Affairs and Culture of the Macao Special Administrative Region Government, People’s Republic of China. Read less