The objective of the study program is to train highly qualified marketing specialists who can work in the marketing departments of Lithuanian and foreign companies as product, market, or communication specialists, consultants, or even managers, capable of independently analyze markets, make product planning, pricing, logistics, and communication decisions, initiating and executing various marketing activities, creatively apply interdisciplinary university education in an international business environment and be able to raise their qualifications independently.
Admission Requirements and Selection Criteria
Each applicant is required to have a secondary school diploma or its equivalent:
The selection criteria are based on the weighted average of relevant grades recorded in the student’s transcript of academic records;
All applicants have to prove their English proficiency (IELTS 5.5+, iBT TOEFL 65+)*;
The application process is described on the Website of Vilnius University. Follow the steps to apply for the program.
*Applicants from Belarus who do not have a test taken may apply without it because their language proficiency will be checked during an online interview.
Students can participate in the ERASMUS+ mobility program or use VU’s Bilateral cooperation agreements which give an opportunity to study at VU’s Partner Universities or do internships abroad.
Graduates' knowledge and skills will enable them to work and take different levels in commercial companies:
In small and medium-sized enterprises, they will be able to work in marketing departments, as manager(product, market, export, sales or communications manager) and as senior professionals;
Senior specialists and specialists in the field of marketing of multinational companies and large Lithuanian companies;
Also work in a specific field in companies offering specific marketing services (research, advertising, public relations, sales promotion) and consultancy services.
Graduates of the Global Marketing program can continue their education in one of the numerous Master programs in the fields of management, business, marketing, accounting, economics.