Students who choose the Bachelor of International Business Administration pathway of Entrepreneurship & Small Business are often interested in starting their own company at the end of their studies. This Wittenborg Universty EBA degree programme is challenging and fully packed with business and entrepreneurship projects based on the format used in the well known BBC series The Apprentice.
The Entrepreneurship programme is for students who know that they would like to start and run their own business, and who want the support and tools that a Bachelor programme in Entrepreneurship and SME Management can give them. Students will be required to have an international outlook, and speak good English. These students will have ambition, optimism and good general communication skills. They will be imaginative, artistic, conceptual thinkers and have good social networks.
The EBA pathway will enable future entrepreneurs to more readily adapt to the changing environment, through the use of their learned skills, competencies, and knowledge, thus also maximizing the avoidance of company failure. In cases where companies do fail, trained entrepreneurs will be more capable of ensuring continuation than those who are not specifically educated in the field of entrepreneurship.
Double Degree Possible - BSc in Business & Management
The Final Year EBA, offered in Amsterdam, has a special 'Double Degree Pathway' and is offered jointly with Wittenborg's UK partner, the University of Brighton. This means that modules are co-taught, and the teaching and learning style is clearly a British one. Successful students gain two degrees - the Dutch BBA from Wittenborg and a UK BSc in Business & Management awarded by the University of Brighton.
These programs will prepare students to understand much deeper in the concept of entrepreneurship and allow them to gain knowledge, skills, and attitudes of a real entrepreneur so that they can immediately start their own business during their final year of IBA study.
A real entrepreneur will then be born. Modules include Opportunity and Lead Creation, Entrepreneurial Behaviour, Business Start-ups and Business Plans, Bootstrapping & Raising Finance, Sales Pipeline Management.
The Entrepreneurship Bachelor programme is divided into three distinct parts:
The Bachelor Programme Entrepreneurial Business Administration is aimed at highly motivated business students who are looking for a BBA which provides a combination of academic challenges and application within an intense international environment, in which they learn to start their own business.
Students understand that a broad BBA also provides them with a solid base from which to start their careers or further their academic studies, and is divided into 3 Phases. The EBA programme is structured within the module/block system which maintains a balance of core business subject modules, specialist subject modules, and practical experience modules. Throughout the programming, Personal Development Plan, Tutoring, and Foreign Languages represent the thread of skills and competency learning.
Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level 4 diploma / UK AS & A Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible
Direct Entry to Final Year
Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented.
English Language Requirements
IELTS 6 or TOEFL Equivalent.
An entrepreneur in business can fulfill two main functions; the driver of new business ventures itself (entrepreneur), or the driver of innovation and change within existing business (intrapreneur). The profile only essentially differs between these two roles in the requirements of the level of ability to take risk and aptitude for taking the opportunity. Both the ability to judge risk and being aware of opportunity are competencies required at both ends of this profile’s spectrum.
An Entrepreneur requires the ability to lead and motivate people. This will be during business start-ups and project launches, but also in times of change and innovation implementation. The Entrepreneur will understand the need for good communication skills and have a good understanding of society, economics and sustainability. The Entrepreneur will have skills of selling ideas and products, winning commitment, and presenting and executing business plans. Understanding the need for stable and solid management within a company, large or small is important. An entrepreneurial business person in modern-day Europe needs to be able to communicate with people across the continent and across the world and requires the ability to understand the effects of national and international governments on the business ventures they are involved in. Entrepreneurs and Intrapreneurs need the ability to look at problems and risks from a holistic viewpoint and find solutions and manage risk through innovation. They need to have a good understanding of finance and fiscal matters and be able to knowledgeably communicate with people supporting them through accountancy, or human resource or information services, and be able to lead these people.
Entrepreneurs and intrapreneurs are successful because they can quickly understand complex situations that require them to plan and make strategic decisions and work on a multitude of business ideas and projects at the same time. They have a solid understanding of marketing design and implementation. Being able to develop business ideas simultaneously requires an ability to determine and understand important details, pinpoint alternatives and continuously evaluate and review business processes. A characteristic of entrepreneurs is that they have the ability to fully devote and commit themselves to achieving their long-term business objectives and goals and that this energy is also directly translated into the short-term objectives.
The profession - an Entrepreneur / Intrapreneur
As described in the chart above, Wittenborg sees the possible professions of a graduate from the Bachelor of Business Administration in Entrepreneurship in four inter-related sections, between which there is often and natural overlap:
The (Serial) Entrepreneur
This is seen as someone who is committed to starting businesses and companies from scratch and making them a success.
The Independent Self Employed Business Person
This is seen as a person who directs and manages a company, an SME. This could be the owner of a family has driven business or a business person who buys and takes over an existing business. This can also be an entrepreneur who has started a business through innovation and remains to direct and managing that company, without selling or leaving to start a new venture.
The second in command in an SME
This, extremely important entrepreneur is the most common non-executive entrepreneur in small business. An entrepreneur, as the number 2 in an SME is a vital position as it enables the company to develop in an innovative and goal orientated manner, with a careful balance of risks and opportunities. This kind of Intrapreneur is someone who has had experience of business or project start-ups and project management and has now reached the moment where the experience and knowledge gained can be used to support another entrepreneur.
The Corporate Intrapreneur
This entrepreneurial role is becoming increasingly important within companies and organizations, as well as non-profit and governmental organizations, as they are forced to change, develop and innovate in the modern economy and business environment. Corporations require entrepreneurial business leaders who alongside their leadership qualities have a broad range of business skills and competencies and business administration knowledge.