Bachelor in English for Public Relations

General

Program Description

The aim of the study program is to train specialists who are able to correctly communicate in the professional English language; appropriately use the professional terms of the spheres of management and public communication; organise and manage internal and external communication of an enterprise in Lithuanian and English; develop and assess information products; broaden and sustain intercultural communication and cooperation; shape the image of an organization in the Lithuanian and foreign languages; apply various strategies of integrated communication; flexibly respond to market changes; and adapt to evolving conditions of the environment.

Learning outcomes

Graduates will:

  • Correctly communicate in foreign languages in written and orally.
  • Correctly use the mother tongue.
  • Correctly use the professional terms of the spheres of management and public communication.
  • Know the strategies of integrated communication.
  • Administrate internal and external communication of an enterprise in the Lithuanian and foreign languages.
  • Shape and sustain the image of an organization in the Lithuanian and foreign languages.
  • Develop and present information products in correct Lithuanian and foreign languages.
  • Apply media and technologies of integrated communication.
  • Perceive and assess social, cultural and linguistic environment.
  • Sustain and expand intercultural communication and cooperation.
  • Correctly identify the forms of business organization and economic phenomena in the Lithuanian and foreign languages.
  • Apply the knowledge of management and economics while organizing and administrating the performance of business organizations.

126129_pexels-photo-1438072.jpeg Buro Millennial / Pexels

Course

1st semester

  • Social Psychology
  • Basics of Economics and Management
  • Professional Lithuanian
  • Contemporary English 1
  • English Phonetics
  • Basics of Linguistics
  • Information and Media Technologies

2nd semester

  • Sustainable Development
  • Contemporary English 2
  • English Grammar 1
  • Philosophy of Language
  • Organisational Communication (in English)
  • Internship in Information and Communication Management

3rd semester

  • Business English 1
  • English Grammar 2
  • 2nd Foreign Language (German/French/Russian) 1
  • Sociolinguistic
  • Methodology of Writing Texts and Summarising (in English)
  • Public Relations

4th semester

  • Business English 2
  • English Lexicology and Stylistics
  • 2nd Foreign Language (German/French/Russian) 2
  • Professional Internship I
  • Professional Ethics and Law
  • Studies of English-speaking Countries (in English) / Marketing / Art of Public Presentation

5th semester

  • Methodology of Applied Research
  • Research Paper
  • English for Public Communication 1
  • Business Correspondence
  • Professional Internship II
  • Management of Informative Texts
  • Intercultural Communication (in English) / Introduction to Advertising / Basic of Business

6th semester

  • Theory and Practice of Translation
  • English for Public Communication 2
  • Final Professional Internship
  • Professional Bachelor Thesis
  • Creative Writing / E-Business / Psychological Self-education
Last updated Oct 2020

About the School

Kaunas University of Applied Sciences (in Lithuanian – Kauno Kolegija) is a public multidisciplinary higher education institution situated in Lithuania (one of the three Baltic countries) providing ed ... Read More

Kaunas University of Applied Sciences (in Lithuanian – Kauno Kolegija) is a public multidisciplinary higher education institution situated in Lithuania (one of the three Baltic countries) providing education in the fields of engineering, technology, social sciences, humanities, arts, medicine and health sciences. It offers a wide spectrum of Bachelor study programmes with practical bias for around 5500 students studying at 4 faculties. Read less