Leverage Social Media, SEO, and Direct-to-Consumer Marketing to increase brand awareness and grow business and value.
From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.
Practice-oriented work with media tools developed from the first semester
Individual support in small groups and in a family atmosphere
Optimal career prospects through freely selectable in-depth modules
Exclusive practical projects with partners from media management, business (from medium-sized companies to international corporations) non-profit organizations, agencies
Semester abroad to deepen international competences
Renowned lecturers from science and practice
Research options through current tasks of the lecturers and the cooperation partners from practice (e.g. bachelor thesis projects)
High and diversified employability due to a visionary and differentiated curriculum concept
To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors.
EURO 3.000 (EURO three thousand): This reservation fee will be deducted from the total amount of study fees. (Not applicable for EU applicants);
Official translation to English or German for those documents in a different language;
German taught programs need both English/German language certificates;
The minimum English language level is B1.
Secondary school diploma and transcripts (if applicable, university entrance examinations, bachelor’s transcript of records, bachelor’s degree certificates). If the applicant is eligible to access higher education in their home country, he/she is eligible to apply to UE;
English / German language certificate* or request to waive**;
CV – up to date;
Letter of motivation (around 500-800 words, stating the motivation for applying at UE and the respective program).
Once the application is complete, the student is required to complete an online test (UE sends the log-in details).
Direct admission (German higher education entrance qualification or equivalent as per Anabin): IST test of 46 minutes lengths covering numerical and figural skills;
Indirect admission (for applicants that UE can accept with an entrance examination): IST test of 1 hour 40 minutes length covering verbal, numerical, and figural skills. This will cover the cognitive as well as the test regarding program-specific basic knowledge and capabilities.
IELTS 5.5 overall (no less than 5.0 for each component);
TOEFL IBT 72;
TOEFL ITP 500 – 547 (290-300 listening, 280-300 language form, 280-300 reading);
Pearson Test of English (Academic) 59;
Pearson Test of English (General) Level 3;
Cambridge Exam Advanced and Proficiency 162 overall;
Cambridge Exam First (FCE) Grade C;
TOEIC Listening/Reading 785, Speaking 160, Writing 150;
PASSWORD 5.5 (no less than 5.0 in each component).
To request a language test waiver, you must have studied in a country where the official first language is English:
At least nine months in duration;
Undertaken at a recognized institution where teaching and assessment throughout the course is entirely in English;
Has been completed within 2 years of the start date of the course to which you are applying;
Medium of Instruction (MOI) should indicate English + EF SET or any accepted English proficiency certificate requested.