Bachelor in Digital Marketing

General

Program Description

Professional undergraduate study program in digital marketing at the Algebra University College is a clear response to the needs of employers (in Croatia and European Union) within the field of digital marketing and marketing in general. During the development of the study program, the main starting point for each course consisted in the immediate practical application of knowledge and skills upon graduation in order to make the introduction to the profession and workplace as short as possible.

ABOUT STUDY PROGRAM

The study program encompasses 30 courses and two compulsory practical projects conducted in cooperation with employers who provide internships for our students. This includes the project carried out as the final paper.

Classes are conducted during a period of 6 semesters or 3 years, and the study program is rated at 180 ECTS credits. Upon the completion of the study program, students acquire the title Professional bachelor of digital marketing which corresponds to the degree of Baccalaureus in accordance with Art. 74. of the Act on Scientific Activity and Higher Education. The abbreviation of the professional title is bacc. dig. mark. (Bachelor of Digital Marketing).

TARGET JOB TITLES FOR PROGRAM GRADUATES

  1. Expert in digital marketing
    • Expert in digital marketing, expert in social media and online PR
    • Expert in digital marketing, expert in digital advertising
    • Expert in digital marketing, online business manager
    • Expert in digital marketing, expert in interactive and business analysis
    • Expert in digital marketing, online project manager
    • Expert in digital marketing, expert in strategic digital marketing
  2. Other experts in digital marketing
    • Web project development manager
    • Expert in digital communications

JOBS AND NECESSARY KNOWLEDGE AND SKILLS THAT GRADUATES WILL BE PREPARED FOR

  • understanding the functioning of sales and marketing methods through the aspect of digital media
  • planning and conducting market research through available online tools
  • understanding the functioning of information technology in the service of digital marketing
  • managing digital projects involving the development of applications and contents on the internet platform and mobile devices
  • understanding and optimizing the functioning of user interface
  • understanding creative communication concepts through visual, verbal and nonverbal channels
  • planning and managing marketing campaigns through social networks
  • planning and managing marketing campaigns through advertising networks and search engines
  • managing commercial e-projects from the aspect of sales and technology
  • increasing the efficiency of digital projects through researching, locating and using data obtained through interactive analysis
  • knowledge of security, legal and ethical aspects of digital marketing projects
  • management and organization of teams responsible for digital marketing projects
  • knowledge of global trends in digital marketing
  • knowledge of EU and global conditions for e-business and marketing

PROFESSIONAL TITLE ACQUIRED

By completing the study program, students acquire the professional title of Professional Bachelor of Digital Marketing, which corresponds to the degree of Baccalaureus, in accordance with Article 74 of the Act on Scientific Activity and Higher Education, consolidated text (Official Gazette, No. 123/03, 198/03, 105/04, 174/04, 02/07, 46/07, 45/09, 63/11, 94/13 and 139/13). The title can be shortened to bacc.dig.mark.

COURSES

  • Introduction to marketing and media communications
  • English for IT
  • Mathematics
  • Computer support for office administration
  • Psychology in marketing communications
  • Statistics
  • Project management methodology
  • Consumer behavior
  • Visual communications design
  • Sales and negotiations
  • Market research
  • Digital advertising
  • Computer tools in visual communications
  • Standards in the application of internet technology
  • Public relations
  • Interactive systems design
  • Internet and law
  • Introduction to internet applications development
  • Marketing on search engines and advertising networks
  • Social media and social networks
  • E-business – customer relationship management
  • E-business – integrated commercial projects
  • Interaction analysis in digital marketing
  • Project: project in cooperation with the industry– situation analysis with digital marketing approach plan
  • Content marketing
  • Integrated business intelligence
  • Integrated marketing
  • Final paper: project in cooperation with the industry – digital marketing strategy proposal
  • Preparation and development of internet applications
  • Marketing on mobile devices
  • Digital projects development and development team management
  • Development and management of multimedia contents
Last updated Feb 2018

About the School

Based on the trends recognized in employment of IT qualified professionals through the analysis of employers’ needs and based on analyzed characteristics of the labor market in Croatia, the project of ... Read More

Based on the trends recognized in employment of IT qualified professionals through the analysis of employers’ needs and based on analyzed characteristics of the labor market in Croatia, the project of establishing Algebra University College was launched in 2006. The goal of the founders was to create a top quality professional higher education institution that was, along with its program, staff and teaching material, ready to meet the demands of employers and the labor market. Read less