Bachelor in Digital Business Management

CREA Geneva | INSEEC GROUP

Program Description

Bachelor in Digital Business Management

CREA Geneva | INSEEC GROUP

Today, every business is a digital business

In every country, in every industry, traditional business models and processes are being transformed by the rise of new digital technologies, global markets and new way of managing a business. Think about companies such as Uber, Netflix or Airbnb that didn’t even exist 10 years ago. They are all operating with new processes, new tools that require specific skills and flexible mindset. This program has been designed to prepare you for these new requirements.

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Course Programme

Management

The backbone of any major organisations or start-ups:

  • Business strategy
  • Finance d’entreprise & comptabilité
  • Operations
  • Legal
  • Global perspectives & Challenges
  • Project management

Marketing

The digital revolution implies a new focus on the consumer. He is the new king!

  • Understanding the consumer
  • Market research & analysis
  • Planning
  • Value proposition
  • Go to market
  • Pricing
  • Sales

Digital technologies & channels

Master the impact of new technologies and platforms on businesses:

  • Mobile
  • Facebook
  • Google
  • Data & CRM
  • Virtual Reality ans Augmented Reality

Creativity & Innovation

Developing meaningful unique ideas:

  • PAO
  • Creative thinking
  • User experience design

Entrepreneurship

  • Launching a business
  • Business models
  • Growth hacking
  • Culture of performance
  • Startup funding

Brand & Communication

  • Brand strategy
  • Storytelling
  • Communication strategy
  • Measurement & optimisation

Workshops & Internships

  • 3 years program with 2 internships of 5 to 7 Months

Personal Development

  • Personal branding
  • Negotiations
Bachelor in Digital Business Management

Reimagine businesses in a digital world

In order to adapt and remain successful, organizations need people who can think creatively and leverage each step of digital change to create new value for customers and therefore new opportunities for businesses. And to invent tomorrow, you need to know how to transform ideas into a valuable concept before launching it on the market.

The Digital Business Management Bachelor Program focuses on how young entrepreneurs like you can design new strategies and create business models in order for companies or start-up to be successful in this digital world. Participants will develop the right digital mindset, master a set of digital tools and be able to create new business strategies to be applied immediately in companies or start-ups.

A Campus Abroad

Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.

Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.

Entrance Exam

Admission test is divided in two part :

  • To complete a personal project on a subject chosen previously
  • An oral interview with two experts

When we receive your written application, we will send you the subject of the personal project. The schedule of the oral exam will be confirm by a mail.

Nominees are judged on their motivation, level of general culture, their sense of reflection, creativity and ability to express themselves. Each application will be reviewed by course management. The school reserves the right to accept or reject a candidate for any reason.

Admission Requirements

  • Must be between the ages of 18 and 25 years.
  • Swiss Matura Diploma (or equivalent)
  • Completed the registration form.
  • Pass the entry exam.

Course fees

CHF 46’500.-

Including MacBook Pro, excluding graphics software.

ECTS credits: This Bachelor is recognized by professional associations and by many CREA’s partner companies, but it’s not a state diploma.

Careers

Digital Job

This Bachelor program will allow you to acquire a high level of commitment, competence and responsibility.

  • Digital Specialist
  • Product Marketing
  • Entrepreneur
  • Project Manager
  • Business Analyst

Lecturers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

This school offers programs in:
  • English


Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2018
Duration
Duration
3 years
Full time
Price
Price
46,500 CHF
Information
Deadline
Locations
Switzerland - Geneva
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Dates
Feb. 2018
Switzerland - Geneva
Application deadline Request Info
End date Request Info