The BA (Hons) Creative Advertising degree at Lincoln focuses on generating engaging and innovative communications. Shaped by collaborations with advertising agencies, this course aims to consider creative solutions for the challenges of global marketing. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising.
Students have opportunities to work with a range of media, from television and print to digital and ambient advertising. Working on creative briefs for clients can help to equip students with the practical skills and insight needed to meet real-world challenges.
Many of our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. Our students are encouraged to enter, and are regularly successful in, national and international competitions such as D&AD, YCN and Cannes Future Lions.
How You Study
In the first year, you can study visual language, problem-solving and communication techniques, whilst placing advertising in its socio-historical context. There are opportunities to respond to advertising briefs, which require a sound grasp of commercial communications and the ability to identify and reach defined audiences.
Strategy, concept and execution can be learnt through extensive practice in the studio. In the final year, you have the opportunity to refine your portfolio of work and undertake a showcase of professional-standard advertising campaigns across different communication channels.
Contact Hours and Reading for a Degree
Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.
It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study.
How You Are Assessed
For this course, assessment is 100% by coursework each year. The way students are assessed on this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations or review of creative output. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.
Students are encouraged to enter national competitions, such as those run by Design & Art Direction and the You Can Now, with frequent success.
A visiting lecturer series and study visits introduce students to experts in professional advertising agencies around the world. Previous agency visits include Bartle Bogle Hegarty and Wieden+Kennedy, while student field trips have included London and New York. Additional costs relating to these trips are outlined in the fees tab.
Adobe Creative Cloud
Students are currently provided with free access to Adobe Creative Cloud and Autodesk software, and Lynda.com for the duration of their studies.
- GCE Advanced Levels: BBC
- International Baccalaureate: 29 points overall
- BTEC Extended Diploma: Distinction, Merit, Merit
- Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may be considered.
EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element or equivalent http://www.lincoln.ac.uk/englishrequirements
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.
We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.