The Course

The BA (Hons) Communications and Public Relations degree at Lincoln provides opportunities for students to learn a strategic approach to PR and benefit from an integrated multi-media approach to communications. The course draws on the disciplines of storytelling, crisis management, events and campaigning.

The course aims to develop written and verbal skills to give students the opportunity to become confident communicators, prepared to face the challenges of fast-paced modern public relations work. Students can work with multi-media technologies including video, audio and online material, and explore how social media can be a volatile but powerful platform to reach large audiences.


The course is recognised by the Chartered Institute of Public Relations and the University is a partner of the Public Relations Consultants Association. These close relationships with the industry’s two main professional bodies aim to ensure that Lincoln students benefit from enhanced opportunities to undertake additional training and learn from industry experts.

How You Study

The first year aims to introduce students to the breadth of public relations disciplines. It covers academic theory and the key components of public relations practice, including copywriting, design and multi-platform media skills.

Students are encouraged to obtain placements in the industry between their second and third years of study and can be supported academically by tutors. There are opportunities for shorter-term placements throughout the programme. Students are responsible for any travel, accommodation or general living costs when undertaking a placement.

The final year provides students with the opportunity to include in-depth study in an area of PR that especially interests them, as well as modules on PR strategy.

There are opportunities for further study through additional events and outside speakers as well as free access to the CIPR and PRC webinars that provide industry-specific skills training and updates.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study.

How You Are Assessed

Assessment varies according to the module being studied but is generally portfolio, coursework and practical applications. There will be some assessments by examination and some group assessments.

At the final level, there are individual tutorials to help students with their dissertations and project work.

Some assessments require the student to build an online personality that will supplement their CVs when seeking work experience and employment.

In the first year, assessment is 76% coursework, 13% practical exams and 11% written exams. In the second year, it is 82% coursework, 11% practical exams, and 7% written exams. In the third year, it is 75% coursework and 25% practical exams.

The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.


Professional Experience

Students have the option of working with Cygnet PR, the University of Lincoln’s fully integrated student-run PR agency, which undertakes live projects and briefs for real clients.

Adobe Creative Cloud

All Public Relations students are currently provided with free access to Adobe Creative Cloud software for the duration of their studies.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teaching and learning features that makes the Lincoln experience unique.

Entry Requirements

  • GCE Advanced Levels: CCC
  • International Baccalaureate: 27 points overall
  • BTEC Extended Diploma: Merit, Merit, Merit
  • Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 96 UCAS Tariff points

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English. Equivalent Level 2 qualifications may be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element or equivalent

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

Program taught in:
University of Lincoln

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Last updated April 23, 2019
This course is Campus based
Start Date
Aug 2019
3 - 4 years
15,900 GBP
per level. International students. | Home/EU students: £9,250 per level
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